Tips on building a great small business marketing strategy
Being an owner of a small business is a rather interesting experience, but a challenging one as well. There are numerous reasons behind the challenges...
Marketing
The importance of customer retention
A lot of marketing effort and budget goes into acquiring new customers through Google search, social media ads, online advertising...
6 Top tips to nurture long-lasting relationships with clients
A common mistake you will notice is that most businesses only focus on nurturing potential clients before making the sale....
Five marketing hacks for B2B SaaS startups
Getting your marketing efforts off the ground can be a huge headache for entrepreneurs - where do you start? Digital...
Ways to keep your audience hanging on every word
Content is king. This phrase was taken literally, and now, over 4 million blog posts are published every day. How do you stand out among...
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding help to establish a recognisable,...
The importance of visual content in marketing
Being a part of the 21st century, if we look around, we will notice that technology has become part and parcel of our daily lives....
The benefits of PPC marketing automation
Paid search advertising or search engine marketing (SME) has become an integral part of digital marketing. Whereas many businesses are investing heavily in paid search...
Why email marketing has to be part of your business growth strategy
Although marketing to broad audiences has become more accessible in recent years with social media, these strategies will only get your company so far. Eventually,...
Kickstart your word of mouth franchise marketing strategy
A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of a bigger brand. Your customer...
How to rebrand on a limited budget
If you asked the Managing Director of any small business what’s at the top of their to-do list, you would be listening to a monologued...
Format trends in display advertising in 2019
Display ads continue to thrive in Europe with total ad spend predicted to hit $17.3 billion (approx. £12.2 billion) across France, Germany, Italy, Spain and...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
How to choose images for your business’s website
Small businesses, especially when being slightly green and in the process of gaining trust, need to pay much more attention to the visual part of...
How do you get the most out of a networking event?
Business networks and networking events are the holy grail when it comes to making professional contacts. There are few other occasions when hundreds of other...
