Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
Marketing
How to choose images for your business’s website
Small businesses, especially when being slightly green and in the process of gaining trust, need to pay much more attention...
5 reasons why ad blocking is growing (and how advertisers can buck the trend)
According to Statistia, 27% of all internet users worldwide prefer to block ads. In large part, this is because of...
4 ways to take your business to new audiences
Expanding your customer base and profits can be a challenge and its one that almost every entrepreneur has faced. Successful...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
How to create a base of fans (loyal customers) for your online business
The internet is an excellent container in which users, through search engines like Google, can find all the information or products they are looking for....
How to make a success of your first trade show
For any new company, trade shows are an invaluable chance to grow your business, increase brand awareness, make sales, and provide excellent networking opportunities. There...
3 marketing lessons that can be learned from Rolex
It's not mere coincidence that Rolex is still as relevant today as it was when it was founded in 1905. When someone mentions the words,...
Why you should abolish Excel planning (and adopt digital planning tools)
The organisation of planning for marketing activities often takes more time than the marketing planning itself. This is in no small part because marketers cling...
Customer analytics records create a better experience
Customer analytics have turned consumer visits to the online world into a one long Baader-Meinhof phenomenon experience. A good example of this in practice would...
What is outdoor advertising and how can you utilise it?
With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of Facebook, Google and Twitter, it’s...
5 marketing mistakes that are holding your campaigns back
The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets...
5 ways you can improve your marketing skills
Even those who have been in the marketing field for a long time still take the time to learn and improve their skills. If you...
A guide to seasonal affiliate marketing
When it comes to affiliate marketing, the purchasing habits of consumers massively impact the sales of many types of products and services at different points...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It” phrase associated with the Nike...