The benefits of PPC marketing automation
Paid search advertising or search engine marketing (SME) has become an integral part of digital marketing. Whereas many businesses are investing heavily in paid search...
Marketing
Why email marketing has to be part of your business growth strategy
Although marketing to broad audiences has become more accessible in recent years with social media, these strategies will only get...
Kickstart your word of mouth franchise marketing strategy
A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of...
How to rebrand on a limited budget
If you asked the Managing Director of any small business what’s at the top of their to-do list, you would...
Format trends in display advertising in 2019
Display ads continue to thrive in Europe with total ad spend predicted to hit $17.3 billion (approx. £12.2 billion) across France, Germany, Italy, Spain and...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
How to choose images for your business’s website
Small businesses, especially when being slightly green and in the process of gaining trust, need to pay much more attention to the visual part of...
How do you get the most out of a networking event?
Business networks and networking events are the holy grail when it comes to making professional contacts. There are few other occasions when hundreds of other...
4 ways to take your business to new audiences
Expanding your customer base and profits can be a challenge and its one that almost every entrepreneur has faced. Successful entrepreneurs and founders like Tom...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
How to make a success of your first trade show
For any new company, trade shows as a form of direct marketing are an invaluable chance to grow your business, increase brand awareness, make sales,...
5 marketing mistakes that are holding your campaigns back
The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets...
A guide to seasonal affiliate marketing
When it comes to affiliate marketing, the purchasing habits of consumers massively impact the sales of many types of products and services at different points...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It” phrase associated with the Nike...
How to choose the right cold email software
While you may be tempted to do it yourself, if you want to scale up your outreach efforts and get the best results for your...
