Quick ways to enhance the marketing appeal of your website
A growing number of entrepreneurs are taking to the digital community in order to successfully market their goods and services. While this is great in...
Marketing
Kickstart your word of mouth marketing strategy
A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of...
Is online or offline marketing more effective?
We live in a world that is mostly dominated by businesses of all sizes; the primary goal of most of...
How to rebrand on a limited budget
If you asked the Managing Director of any small business what’s at the top of their to-do list, you would...
Format trends in display advertising in 2019
Display ads continue to thrive in Europe with total ad spend predicted to hit $17.3 billion (approx. £12.2 billion) across France, Germany, Italy, Spain and...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
How to choose images for your business’s website
Small businesses, especially when being slightly green and in the process of gaining trust, need to pay much more attention to the visual part of...
5 reasons why ad blocking is growing (and how advertisers can buck the trend)
According to Statistia, 27% of all internet users worldwide prefer to block ads. In large part, this is because of the negative and invasive practises...
4 ways to take your business to new audiences
Expanding your customer base and profits can be a challenge and its one that almost every entrepreneur has faced. Successful entrepreneurs and founders like Tom...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
How to create a base of fans (loyal customers) for your online business
The internet is an excellent container in which users, through search engines like Google, can find all the information or products they are looking for....
How to make a success of your first trade show
For any new company, trade shows are an invaluable chance to grow your business, increase brand awareness, make sales, and provide excellent networking opportunities. There...
3 marketing lessons that can be learned from Rolex
It's not mere coincidence that Rolex is still as relevant today as it was when it was founded in 1905. When someone mentions the words,...
Why you should abolish Excel planning (and adopt digital planning tools)
The organisation of planning for marketing activities often takes more time than the marketing planning itself. This is in no small part because marketers cling...
Customer analytics records create a better experience
Customer analytics have turned consumer visits to the online world into a one long Baader-Meinhof phenomenon experience. A good example of this in practice would...