In the ever-evolving landscape of e-commerce, Amazon pay-per-click (PPC) remains a pivotal tool for sellers aiming to amplify their online visibility. As we journey through 2023, it’s imperative to partner with agencies that not only understand the intricacies of Amazon advertising but can also craft strategies tailored to your brand’s unique needs. In this listicle, we unveil the top 15 Amazon PPC management agencies that have consistently demonstrated excellence, innovation, and a commitment to driving remarkable results for their clients.
NUOPTIMA provides Amazon advertising services, bringing over two decades of collective experience to the table. Their proficiency spans several areas, including:
- managing Amazon campaigns
- conversion rate optimisation (CRO)
- enhancing listings and ads
Recognitions from organisations like The Marketing Society, Business Leader, and Lloyds Bank highlight their industry standing. As a leading PPC agency Amazon, their services delve into the complexities of keyword analysis, creating and monitoring projects, and refining them for the best possible outcomes. A large part of their methodology is the emphasis on understanding which keywords to use before launching a campaign, ensuring that ads are both relevant and yield a strong return on investment (ROI). NUOPTIMA also assists with various Amazon PPC campaign types, such as Sponsored Brands and Sponsored Products ads, ensuring each is structured for maximum efficiency.
- Headquarters: London, UK
- Founded: 2020
- Website: https://www.nuoptima.com/
- Clients: HEX Performance, Prym Health, Perfect Image
2. PBJ Marketing
PBJ Marketing offers a range of Amazon PPC services. They utilise the demand-side platform (DSP) to display ads across various locations, including Amazon.com, Kindle, apps, and Fire TV Stick streaming devices. They’re adept at employing different ad formats, such as:
- Sponsored Products, which target specific product listings
- Sponsored Brands, keyword-specific ads showcasing products with a brand’s headline and logo
- Sponsored Display, which appears on various pages and emails
- Video, which spans across the platform’s network
- Sponsored Stores, allowing sellers to promote their products across the online store
PBJ Marketing emphasises the importance of understanding Amazon’s organic search engine, using analytics to target audiences accurately, and providing detailed metrics analysis for campaigns.
- Headquarters: Washington, DC, USA
- Founded: 2011
- Website: https://www.pbjmarketing.com/
- Clients: Green Gobbler, Seekadoo, Zinkerz
3. Kenji ROI
Our next agency, Kenji ROI, adopts a holistic standpoint to Amazon PPC management, emphasising that solely focusing on ads is not the optimal strategy. Rather, their services underscore the importance of listing optimisation, organic keyword ranking, and overall marketing plan. They oversee all types of Amazon ads, providing weekly reports and optional strategy discussions.
Their offerings include:
- waterfall campaigns to find the best bid range
- broad, broad modified, phrase, and exact match campaigns to fine-tune match types
- dynamic bid management for daily ad spend optimisation
- brand protection projects to dominate company-related keywords
To date, Kenji ROI has produced more than 2,000 Amazon product listings and serves brands across all industries.
- Headquarters: Denpasar, Indonesia
- Founded: 2016
- Website: https://www.kenjiroi.com/
- Clients: Oddbods, Diet Direct, Impact Theory
Bizistech offers a multifaceted approach to Amazon PPC management. They conduct in-depth keyword research, pinpointing high-converting terms specific to sellers’ products. Their team also emphasises the importance of effective A/B testing and refining advertising methods based on real-world performance metrics. Furthermore, they also provide thorough campaign analysis, examining aspects like keyword performance, ad placements, and bid strategies. This analysis informs their tailored optimisation strategies, ensuring campaigns align with individual business objectives.
Additionally, Bizistech aids in ad campaign setup, crafting tailored PPC ads that resonate with target audiences. Their continuous monitoring and data-driven adjustments guarantee they remain optimised, maximising visibility and conversions for Amazon sellers.
- Headquarters: Shenzhen, China
- Founded: 2016
- Website: https://www.bizistech.com/
- Clients: SOSON, MIXXIDEA, BlueShadow
5. Canopy Management
Rather than relying on AI, Canopy Management employs tried-and-tested strategies and bespoke software to gain optimal ROI for Amazon PPC campaigns. Key features of their service include:
- Keyword Discovery: Through in-depth research and proprietary tools, they identify high-performing keywords, ensuring irrelevant ones don’t bleed budgets
- Performance Analysis: They simplify complex metrics, such as cart abandonment and conversion rates, offering practical insights
- Bid Optimisation: Their systematic approach refines bids, reducing unnecessary costs and honing in on keyword targeting
- Budget Management: With adaptive daily adjustments, they ensure alignment with growing business objectives
- Tactical Development: Their custom PPC strategies aim for the best mix of Sponsored ad types
Canopy Management has been the recipient of numerous accreditations, including “Fastest Growing Private Company” by Inc. 500 in 2022 and Gold AVA Digital Awards in 2022 and 2023.
- Headquarters: Austin, TX, USA
- Founded: 2018
- Website: https://www.canopymanagement.com/
- Clients: Surviveware, TickleMe Plant Company, FreshCap Mushrooms
SellerPlex is an accredited Amazon Partner with a track record of delivering notable outcomes, with clients often witnessing an ROI surpassing 200%. They possess an experienced team, well-versed in advertising on the platform, aiming to boost order volume and profit margins. Drawing from their firsthand experience as Amazon Store proprietors, they know how to optimally allocate budgets.
Their services encompass deploying Amazon Sponsored ads, ensuring cost-effectiveness by managing Advertising Cost of Sales (ACoS), and fostering business expansion. They offer a managed service, personally overseen by an Amazon ads specialist, with a results-oriented ethos. SellerPlex’s process starts with a detailed account audit, followed by devising a fitting advertising strategy, then launching, testing, and scaling, all with the aim of achieving strong results.
- Headquarters: Minneapolis, MN, USA
- Founded: 2018
- Website: https://www.sellerplex.com/
- Clients: Baloo, Flojos Sandals, 101 Commerce
Fifteen offers a wealth of Amazon PPC management services, from assisting brands and their teams to total account oversight. Their offerings include:
- product and brand campaigns
- keyword research
- display targeting
- account audits
- analysis and reporting
- ASIN targeted initiatives
- campaign crafting
- listing optimisation suggestions
They place emphasis on ongoing optimisation to ensure maximum ROI from existing projects. Additionally, Fifteen focuses on bid and budget management to stay competitive. Their approach to reporting involves breaking down complicated data into easily understandable information highlighting areas of performance. Though based in the UK, Fifteen has assisted in growing Amazon companies across the globe, including those in Europe, the USA, and Asia.
- Headquarters: Nottingham, UK
- Founded: 2004
- Website: https://www.fifteendesign.co.uk/
- Clients: Love My Skin, OceanLED
Offering a customised managed service for Amazon advertising — catering to both mid-market and enterprise brands — is Acadia. Their approach encompasses comprehensive strategy formulation and meticulous daily execution, ensuring campaigns align with the competitive demands of the Amazon marketplace.
With access to top-tier analytics, they ensure that PPC efforts are robust and effective. Acadia utilises the advanced ad tech solution Pacvue for automating tasks such as reporting, strategic dayparting, and bid adjustments. This technological integration allows them to focus on broader growth tactics, identify potential opportunities, and share actionable insights. Beyond PPC, the agency also offers Amazon Marketing Cloud and demand-side platform (DSP) managed services.
- Headquarters: Atlanta, GA, USA
- Founded: 2021
- Website: https://www.acadia.io/
- Clients: Lansinoh, JUST Water, TULA Skincare
Shalmie has an in-depth knowledge of Amazon Seller Central and understands the intricacies of achieving profitability in online marketplaces. Their primary service revolves around Amazon PPC, which aims to increase product visibility and improve sales rankings. The agency adopts a method that considers various financial metrics, including Cost of Goods Sold (COGS), ACoS, and fees, to ensure ROI. Notable services encompass:
- PPC keyword research
- Sponsored Products and Brands ads
- Lightning Deals
- custom dashboard reporting
- quicker product movement
- monitoring inventory for newly launched products
Shalmie places importance on brand integrity and provides transparent strategy communication to its clients. Their offerings extend to scalable e-commerce solutions underpinned by a comprehensive understanding of the competitive landscape.
- Headquarters: Los Angeles, CA, USA
- Founded: 2016
- Website: https://www.shalmie.com/
- Clients: Spytec GPS, KARA, Celsius Network
Our next agency — myWebhero — is an Amazon Ads Partner, aiding businesses in reaching customers during their shopping journeys. They construct campaigns to increase volume while maintaining the desired ACoS and return on ad spend (ROAS) for profitability.
For newcomers to Amazon PPC, myWebhero offers services to create and oversee campaigns. Additionally, they assist in setting up Amazon Seller accounts and product listings for a small charge. Alternatively, for those already advertising on the platform, they offer immediate account management and optimisation. Their services come with monthly meetings and reports, daily optimisation, and a promise of no hidden fees. They adopt a transparent pricing structure and do not bind clients with contracts.
- Headquarters: Battlesbridge, UK
- Founded: 2016
- Website: https://www.mywebhero.co.uk/
- Clients: Plastics Hub, Attorney Prime, The Warmer Group
Headquartered in Germany, Dype is a full-stack agency that offers Amazon-related services beyond PPC with an emphasis on performance. They highlight the significance of understanding margins and providing continuous services. Their range of offerings include:
- Amazon ads management to achieve short-term sales increases
- DSP advertising
- search engine optimisation (SEO) to elevate client rankings
- detailed margin calculation to prevent losses and secure profitability
- PAN EU scaling to position products on European platforms
- conversion optimisation using A/B testing
Dype provides rapid communication channels, catering to a select group of clients and ensuring exclusivity by representing only one client per category. They have also scaled their own brands on Amazon, indicating firsthand experience with the platform’s challenges.
- Headquarters: Olpe, Germany
- Founded: 2020
- Website: https://www.dype.me/en
- Clients: Vicupets, VABY, Webo+
Offering a blend of AI and human touch to enhance Amazon ad ROAS is aiCommerce. Their PPC services aim to alleviate client frustrations by:
- setting clear objectives and expectations
- working to increase ROAS while decreasing ACOS
- identifying and developing PPC strategies
aiCommerce strongly advocates for the use of Amazon Sponsored Brands ads to bolster company awareness, especially after running Sponsored Products ads for a significant amount of time. They illustrate how using Sponsored Brands effectively can convert a one-off buyer into a lifelong customer. In addition, aiCommerce provides other Amazon services, including help with selling, Brand Registry, listings optimisation, SEO, and images.
- Headquarters: Marco Island, FL, USA
- Founded: 2018
- Website: https://www.aicommerce.com/
- Clients: The Stingray Group, Mike’s Hot Honey, Century Martial Arts
13. 99 Robots
99 Robots has a rich history of providing Amazon advertising services, having generated over $25 million in revenue and more than 7,000 campaigns for their clients to date. Their range of services includes:
- continuous PPC management, where they work with sellers to further their reach
- product photo editing to ensure listings are presented effectively
- Amazon A+ content creation, designed to enhance the appeal of listings
- SEO, with a focus on refining product listings for better rankings
- store setup and management, with the goal of aligning brands with shopper expectations
99 Robots caters to ROI-focused brands across the globe with over 25 specialists on their team.
- Headquarters: Ewing, NJ, USA
- Founded: 2015
- Website: https://www.99robots.com/
- Clients: Cork Genius, Nordgreen, Cortex Beauty
14. ITBee Solution
Our penultimate agency, ITBee Solution, assists businesses in addressing common Amazon PPC paint points such as ineffective ad strategies, low visibility of Sponsored Products ads, and difficulties in adjusting campaigns for improved performance. The firm helps with many facets of marketing on the platform, such as:
- optimising store listings before directing traffic to them
- performing health checks on client advertisements
- maximising ROAS
- continuously monitoring and adjusting PPC campaigns to reduce ACoS
- analysing data to pinpoint sales opportunities
- enhancing organic search results through keyword research
ITBee Solution is an Amazon Partner agency and manages the entirety of the PPC campaign, from inception to conclusion.
- Headquarters: Philadelphia, PA, USA
- Founded: 2011
- Website: https://www.itbeesolution.com/
- Clients: Undisclosed
15. BrandBurp Digital
BrandBurp Digital offers a suite of Amazon PPC management services grounded in years of expertise. Their offerings include:
- Keyword Research: Utilising tools like keywordtool.io, they identify high-intent terms and monitor competitor strategies
- Campaign Oversight: Customised campaigns are crafted, with structures designed, assessed, and refined to meet specifications
- Competitor Analysis: A thorough examination ensures clients are informed of competitors’ actions before progressing with projects
- Promo Management: BrandBurp launches promotions to bolster conversions, granting clients enhanced promotional control
- Detailed Reporting: Clients receive insightful monthly and weekly reports, inclusive of cross-tab analysis
Their approach aims to optimise every click, ensuring their partners achieve the desired outcomes.
- Headquarters: Noida, India
- Founded: 2015
- Website: https://www.brandburp.com/
- Clients: Careem, Kraft Foods, ixigo
As 2023 unfolds, the significance of Amazon PPC management cannot be overstated for businesses aiming to thrive in the e-commerce realm. The 15 agencies spotlighted in this listicle are not just leaders in their field; they are trailblazers, setting new standards and pioneering innovative approaches. Their expertise offers brands a competitive edge, turning potential clicks into loyal customers. In a marketplace as vast and dynamic as Amazon, having a top-tier PPC management agency in your corner is more than an asset — it’s a necessity.