A common argument you see online when exploring digital marketing for the first time is: “Which should you choose, PPC or SEO?”

The fact is, you really should not be choosing between multiple digital marketing strategies; instead you should be looking for ways to factor them all into your broader online domination strategy.

For example, in this article we’re going to highlight why PPC is so great for bridging-the-gap when establishing your SEO and getting it off the ground. Read on to learn more on the importance of integrating the two strategies…

SEO is the backbone of every digital marketing campaign – but it takes time

SEO (or search engine optimization) is arguably the single most important digital marketing strategy to date. Again, that’s not to say that you should focus solely on SEO and neglect everything else. However, it is paramount, nonetheless.

The only problem with SEO, however, is the fact that it can take a long time to properly establish. In fact, you could be looking at anywhere between 3-months and 6-months (and sometimes up to 1-year) before you see a return on your investment.

There are many different factors that can influence this; namely the quality of the digital marketing agency you invest in.

So, what do you do in the mean-time while you are waiting for your SEO efforts to work and ultimately attract more unique visitors to your website?

This is where PPC comes in…

PPC moves much faster

The great thing about PPC (or pay-per-click advertising) is the fact that you can enjoy (more or less) instant traffic to your website.

Of course, you need to do your research before crafting a PPC ad strategy and you’ll almost certainly need to split-test and refine your strategy as you progress. However, for the most part, you can put your ads up rather quickly and gain instant visibility online.

PPC is more accessible in terms of cost

Another wonderful thing about PPC, especially as a small business owner, is the fact that you have total control over your budget. So, if you want to test the waters and only throw a few hundred dollars at some ads then you can do so.

SEO on the other hand, to do properly, is far more time and resource intensive. Fortunately, as you continue your monthly investment on your SEO, you can create some ads and make instant sales through PPC while you wait.

Should you go it alone or hire the professionals?

The next important thing to consider is whether you do your PPC and SEO by yourself, or if you outsource it to the professionals.

This decision comes down entirely to you of course. That said, we strongly recommend considering this PPC agency in Dubai as they are well-established with 100+s of 5-star reviews and offer SEO and social media marketing services to boot.

This is a particularly handy benefit as if you have one dedicated agency working on your PPC and your SEO, you’ll enjoy more synchronicity between both strategies which can lead to even more attractive results.

Final thoughts

SEO is a slow-burner, although it has the potential to transform your business. So, while you wait for that ROI to kick in, it is almost certainly worth throwing some PPC ads out there to gain some fast traffic and instant visibility.