What’s customer persona and why it is important
For a business new starter, “how to generate more leads” is a question that must be answered. While, if you are running a business already...
Marketing strategy
5 Marketing strategies for the post-pandemic world
Whoever you are, the pandemic has exposed shortcomings in the way you do business, forcing you to navigate new circumstances...
What to look for when hiring a digital marketing agency
As 2020 comes to an end, most businesses across various industries have realised that digital marketing is not optional anymore....
The state of creative operations in 2020
2020 has been a challenging year for almost all industries, not the least marketing and advertising. Creatives and marketers have...
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding help to establish a recognisable,...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
What is outdoor advertising and how can you utilise it?
With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of Facebook, Google and Twitter, it’s...
5 marketing mistakes that are holding your campaigns back
The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It” phrase associated with the Nike...