If you run events for which you want to enjoy greater and greater numbers of attendees, then offering people something...

If you are looking for quick answers, then copy your online marketing strategy, right down to using the same adverts,...

When you’re an entrepreneur, you’ve got your eyes set on good publicity and building a good brand image. When you...

If done well, digital display advertising can help a business build its brand awareness and connect to its target audience...

The B2B sales industry is going through somewhat of a revolution at the moment, which is excellent news if you’re...

So, you have registered your company, purchased a domain, built a website and created social media accounts. Now that the...

For a business new starter, “how to generate more leads” is a question that must be answered. While, if you...

Whoever you are, the pandemic has exposed shortcomings in the way you do business, forcing you to navigate new circumstances...

As 2020 comes to an end, most businesses across various industries have realised that digital marketing is not optional anymore....

2020 has been a challenging year for almost all industries, not the least marketing and advertising. Creatives and marketers have...

PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding...

Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business...

Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In...

With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of...

Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It”...

Some marketers have become kings of generic marketing goal-setting. Hiding behind buzzwords has replaced planning and actionable steps, leading to...

For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It...

With the growing pace of transformation in the business environment - which is reflected in the constant and rapid development...

Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute...

Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy...