Are Gen Z Your Target Audience? This Is How To Speak To Them
If you’re building a brand or launching a product in 2025, chances are you’re eyeing Gen Z. And with good...
Marketing strategy
What you should know before making a marketing plan for your business
Many entrepreneurs work hard on their business plans, but only a few consider the need for a marketing plan. Most...
How to increase events bookings with an iPad photo booth
If you run events for which you want to enjoy greater and greater numbers of attendees, then offering people something...
How to Create a Digital Signage Marketing Strategy
If you are looking for quick answers, then copy your online marketing strategy, right down to using the same adverts,...
5 Advantages of sponsoring a sports team
When you’re an entrepreneur, you’ve got your eyes set on good publicity and building a good brand image. When you...
Don’t get lulled by the Sirens of low-cost advertising
If done well, digital display advertising can help a business build its brand awareness and connect to its target audience...
How to choose the best demo platform for your B2B company
The B2B sales industry is going through somewhat of a revolution at the moment, which is excellent news if you’re...
4 important marketing strategies for startups
So, you have registered your company, purchased a domain, built a website and created social media accounts. Now that the...
What’s customer persona and why it is important
For a business new starter, “how to generate more leads” is a question that must be answered. While, if you...
5 Marketing strategies for the post-pandemic world
Whoever you are, the pandemic has exposed shortcomings in the way you do business, forcing you to navigate new circumstances...
What to look for when hiring a digital marketing agency
As 2020 comes to an end, most businesses across various industries have realised that digital marketing is not optional anymore....
The state of creative operations in 2020
2020 has been a challenging year for almost all industries, not the least marketing and advertising. Creatives and marketers have...
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business...
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In...
What is outdoor advertising and how can you utilise it?
With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It”...
How to create SMART marketing objectives (and get results…)
Some marketers have become kings of generic marketing goal-setting. Hiding behind buzzwords has replaced planning and actionable steps, leading to...
What is market segmentation?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It...
What is a minimum viable product (MVP)?
With the growing pace of transformation in the business environment - which is reflected in the constant and rapid development...
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