Quick ways to enhance the marketing appeal of your website
A growing number of entrepreneurs are taking to the digital community in order to successfully market their goods and services. While this is great in...
Digital marketing
Format trends in display advertising in 2019
Display ads continue to thrive in Europe with total ad spend predicted to hit $17.3 billion (approx. £12.2 billion) across...
Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business...
How to choose images for your business’s website
Small businesses, especially when being slightly green and in the process of gaining trust, need to pay much more attention...
How to create a base of fans (loyal customers) for your online business
The internet is an excellent container in which users, through search engines like Google, can find all the information or products they are looking for....
Why you should abolish Excel planning (and adopt digital planning tools)
The organisation of planning for marketing activities often takes more time than the marketing planning itself. This is in no small part because marketers cling...
Customer analytics records create a better experience
Customer analytics have turned consumer visits to the online world into a one long Baader-Meinhof phenomenon experience. A good example of this in practice would...
5 marketing mistakes that are holding your campaigns back
The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets...
A guide to seasonal affiliate marketing
When it comes to affiliate marketing, the purchasing habits of consumers massively impact the sales of many types of products and services at different points...
How to choose the right cold email software
While you may be tempted to do it yourself, if you want to scale up your outreach efforts and get the best results for your...
11 ways good writing skills can earn you money
If you love writing, you could be destined for entrepreneurship; there are so many ways in which businesses revolve around writing skills. There are hundreds...
9 ways blog owners can seriously grow their audience
Blogging typically starts out as a hobby for most amateur (or not so amateur) writers, but in many cases, as blogs begin to grow and...
18 best websites for free vector images & graphics
Whether you're in need of some free stock graphics to create a new logo, a marketing flyer or a new website, finding the right vectors...
Best tools to improve your writing skills
Most professionals and entrepreneurs have not practised writing beyond high school, yet being able to communicate through writing effectively is an often overlooked but critical...
Build your influencer marketing strategy
Over the past few years, on average, companies have typically spent somewhere around 11 or 12 percent of their budgets marketing their various products and...