Bringing in the business
"Navigating the ups and downs of tenders and new business opportunities is hardly straightforward", says Sandy Boxall. But nonetheless it can be done. He explains...
Sales
5 Loyalty plans structures that keep customers coming back for more
The holy grail of brand marketing is finding a means of not only attracting customers but then holding on to...
6 smart ways for your business to generate leads fast
When it comes to building a successful start-up, there’s something entrepreneurs are often oblivious to. While it might seem obvious...
How does A+ Amazon content get better sales leads?
What is the purpose of advertising a product through online channels? The core reason is getting more exposure so that...
The importance of customer retention
A lot of marketing effort and budget goes into acquiring new customers through Google search, social media ads, online advertising and other offline forms of...
6 Top tips to nurture long-lasting relationships with clients
A common mistake you will notice is that most businesses only focus on nurturing potential clients before making the sale. This works, as it does...
39 powerful sales techniques to turn your prospects into customers
To put it simply, if you don’t sell, your businesses will die, and there are no exceptions, this is what makes learning tried and tested...
Why you should invest in a CRM system
An effective sales person is a person who spends their time selling and closing sales. A customer management relationship (CRM) system is the piece of...
Nurturing leads to drive maximum sales conversion
In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in potential customers for your business’...
What are qualified leads and lead qualification?
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a...
Stages of a sales funnel (from prospect, to lead to customer)
The sales funnel can be defined as the buying process that companies guide customers through when they purchase a product or service. It’s critical that...
What is lead generation and how does it work?
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....
How to build a sales pipeline that turns prospects into customers
Aside from developing effective sales techniques, a sales pipeline is one of the most critical systems your business will ever develop or maintain. It doesn’t...
21 ways to get your first 100 customers
It’s a major milestone for any aspiring startup. Early adopters are notoriously difficult to come by, so getting 100 of them is more than just...
3 pivotal sales presentation techniques for groups
Group sales presentations are a very versatile prospecting technique and can take many shapes and forms. You could, for example, arrange your own seminar, inviting...