The importance of customer retention
A lot of marketing effort and budget goes into acquiring new customers through Google search, social media ads, online advertising and other offline forms of...
Sales
6 Top tips to nurture long-lasting relationships with clients
A common mistake you will notice is that most businesses only focus on nurturing potential clients before making the sale....
39 powerful sales techniques to turn your prospects into customers
To put it simply, if you don’t sell, your businesses will die, and there are no exceptions, this is what...
Why you should invest in a CRM system
An effective sales person is a person who spends their time selling and closing sales. A customer management relationship (CRM)...
Nurturing leads to drive maximum sales conversion
In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in potential customers for your business’...
What are qualified leads and lead qualification?
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a...
Stages of a sales funnel (from prospect, to lead to customer)
The sales funnel can be defined as the buying process that companies guide customers through when they purchase a product or service. It’s critical that...
What is lead generation and how does it work?
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....
How to build a sales pipeline that turns prospects into customers
Aside from developing effective sales techniques, a sales pipeline is one of the most critical systems your business will ever develop or maintain. It doesn’t...
21 ways to get your first 100 customers
It’s a major milestone for any aspiring startup. Early adopters are notoriously difficult to come by, so getting 100 of them is more than just...
3 pivotal sales presentation techniques for groups
Group sales presentations are a very versatile prospecting technique and can take many shapes and forms. You could, for example, arrange your own seminar, inviting...
8 stages of a sale (from prospect to customer)
Sales in a startup might seem as useful as learning latin or dry stone walling. A lost art for a previous generation, back before websites...
What is customer service?
Customer service is the provision of service to customers before, during and after the purchase of any product. Customer service is a series of activities...
4 Ways to increase customer retention
Can you honestly say that you’re 100% sure you’re delivering on what your customers value the most? If not, you’re in danger of losing customers...
What is social capital and how does it work?
The chances are that as an entrepreneur you are a self-starter, happy to swim against the tide, you see things differently from many around you...
