How to close deals in lockdown (and who’s still buying?)
The lockdown that followed the COVID-19 outbreak has been an exceptionally difficult time for businesses. Companies in affected sectors like travel or hospitality saw demand...
The lockdown that followed the COVID-19 outbreak has been an exceptionally difficult time for businesses. Companies in affected sectors like travel or hospitality saw demand...
Let’s face it. The world has changed. Now more than ever, businesses are relying on technology to reach out to...
As a SME business owner in the finance arena, whether you’re an insurance broker, mortgage broker, an independent financial adviser,...
"Navigating the ups and downs of tenders and new business opportunities is hardly straightforward", says Sandy Boxall. But nonetheless it...
The holy grail of brand marketing is finding a means of not only attracting customers but then holding on to them in a crowded or...
When it comes to building a successful start-up, there’s something entrepreneurs are often oblivious to. While it might seem obvious once it’s pointed out, it’s...
What is the purpose of advertising a product through online channels? The core reason is getting more exposure so that the targeted buyers can be...
A lot of marketing effort and budget goes into acquiring new customers through Google search, social media ads, online advertising and other offline forms of...
A common mistake you will notice is that most businesses only focus on nurturing potential clients before making the sale. This works, as it does...
To put it simply, if you don’t sell, your businesses will die, and there are no exceptions, this is what makes learning tried and tested...
An effective sales person is a person who spends their time selling and closing sales. A customer management relationship (CRM) system is the piece of...
In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in potential customers for your business’...
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a...
The sales funnel can be defined as the buying process that companies guide customers through when they purchase a product or service. It’s critical that...
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....