To remain relevant and competitive in the market, you need to keep up with the current trends. Digital rebranding is a strategic process that involves updating a company’s digital identity and adapting to market trends, as well as making sure that your website is ADA-compliant. Logos, slogans, website design, social media presence, and other marketing materials can all be updated in this process.
Digital rebranding can be a complicated and time-consuming process, but it also allows a company to refresh its image and connect with new audiences. Many well-known brands have undergone successful branding efforts, allowing them to thrive and remain relevant in the market.
However, digital rebranding is not something to be taken lightly. It necessitates careful planning and consideration, as well as substantial resources such as time, money, and personnel.
Let’s take a closer look at the steps associated with digital rebranding:
Purchase a new domain from a hosting company
The first step in rebranding is to obtain a new domain name from a hosting company. You can look into different hosting companies that provide domain registration services and select one that meets your requirements. After you have registered the domain, you must create a DNS (Domain Name System) entry. This allows you to change the names of servers all over the world and ensure that your new domain is properly configured. Cascade may be required to have your hosting provider automatically create the new DNS entry.
Migrate your website
Clone your website if it contains unique information that you want to keep before implementing it on a new domain. This can be accomplished with a variety of tools and techniques, and there are numerous tutorials available online to guide you through the process. While not difficult, this task is necessary if you want to effectively rebrand your company website. Make sure to update the web server configuration with the necessary entries as well. Following the cloning of your website, you must purchase and install SSL (Secure Sockets Layer) certificates for the new domain to build trust and ensure secure communication between your website and its visitors.
Disable search engines temporarily
After you’ve cloned your website and registered a new domain, the next step is to prevent search engines from indexing your new site. This is accomplished by including a rule in your robots.txt file instructing search engine bots not to crawl or index your website. This is critical because failing to do so may result in little or no organic search engine traffic (SEO) to your new site. Instead, all traffic will be directed to your old site, which may be confusing for your visitors and make it more difficult for you to effectively rebrand your business.
Implement code and content changes
The following step in rebranding your website is to change the code and content to match your new brand identity. This entails replacing all references to your previous brand with your new brand name, logo, and other elements.
To do so, go through your website and look for any instances of your old brand in the content, meta descriptions, and page titles. These references should then be replaced with the corresponding elements of your new brand.
Next, look for references to your old domain name in the source code of your website pages. Then, find and replace these references with your new domain name. You should also replace any old brand logos with your new ones. It is critical that the new logo is the same size as the old one so that it fits properly in the layout of your website. It may be necessary to resize or adjust the file to ensure that it is the correct size.
Use search console tools to register your new domain
Following the modification of your website’s code and content to reflect your new brand identity, the next step is to register your new domain with Google Search Console and Bing Webmaster Tools. These tools are critical for ensuring that your new website is properly indexed by search engines and appears in search results when people search for your brand.
Simply create a Google Search Console account and add your new website to register your new domain. You can accomplish the same thing with Bing Webmaster Tools. If you have previously registered your old domain with these tools, you may need to delete it and replace it with your new domain. This will help to ensure that your new website is properly indexed and appears in search results when people look up your brand. Overall, registering your new domain with search console tools is a critical step in relaunching your rebranded website smoothly.
In this digital era, it is important to have an outstanding digital presence. You can achieve that by undergoing the above-mentioned steps. Good luck!