To remain relevant and competitive in the market, you need to keep up with the current trends. Digital rebranding is...

When you think of the world's biggest businesses, you may well first think of their logos. Just picture the Mcdonald's...

Branding is a strategy for positioning a company's own label. It encompasses the entire appearance of a business that consumers...

Should you be the owner of a bakery or a clothing store, your potential customers choose every day whether to...

Leading companies design their marketing strategies around the idea of a strong, consistent, and recognisable brand. Building a definite personality...

PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding...

If you asked the Managing Director of any small business what’s at the top of their to-do list, you would...

Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It”...

Why should you care about branding your business consistently online? It can have a significant positive impact on sales and...

Registering a trademark is one of the most effective ways you can protect your name, brand and work. Regarding intellectual...

For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It...

Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute...

Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and...

Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a social phenomenon. The data that...

Thinking up a name for your business is the first step towards creating a brand. This can be one of...

To create a brand, a truly great brand is one of the most powerful ways a business can differentiate it...

You may end up spending thousands on your website and other marketing materials for your business, especially if you commission...

It is always difficult to define what I do for a living. Being a Business Analyst of technology markets involves...