The importance of your online web presence
Branding is a strategy for positioning a company's own label. It encompasses the entire appearance of a business that consumers use to identify a product...
Branding & market research
How to dominate local competition with proper market research
Should you be the owner of a bakery or a clothing store, your potential customers choose every day whether to...
3 Key things to consider when crafting your company’s tone of voice
Leading companies design their marketing strategies around the idea of a strong, consistent, and recognisable brand. Building a definite personality...
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business can improve upon its brand. PR and branding...
How to rebrand on a limited budget
If you asked the Managing Director of any small business what’s at the top of their to-do list, you would be listening to a monologued...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It” phrase associated with the Nike...
Why and how you should engage in consistent branding online
Why should you care about branding your business consistently online? It can have a significant positive impact on sales and growth of your business, with...
How to register a trademark in the UK
Registering a trademark is one of the most effective ways you can protect your name, brand and work. Regarding intellectual property protection, there's not much...
What is market segmentation?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy. Yet,...
What is the marketing mix?
Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute towards the success of your...