About Entrepreneur Handbook
Entrepreneur Handbook Ltd (together “Entrepreneur Handbook”, “we” or “us”) will collect, use, share and disclose or otherwise process your personal information in line with this Policy. The relevant data controller for your data is Entrepreneur Handbook Ltd (Owner and operator of entrepreneurhandbook.co.uk).
Information provided by you via forms and captures
We collect information about you when you provide it to us; for example, when you fill out our online forms, to contact us or subscribe to one of our newsletters.
Information from devices
Public information and posts
Any information about yourself or others that you post on our social media pages, on platforms like Twitter, Facebook and other chat rooms, blogs and forums, will be viewed by other people (including search engines), over whom we have no control. You are responsible for the information you choose to post or otherwise make available in such public areas, and you acknowledge that this may be collected and used by third parties.
When you visit our website, advertising networks and other intermediaries select and then display adverts on your device.
These advertising networks collect information from your device to help select adverts that they believe are more relevant to you. They also use this information to tell advertisers that the adverts have been delivered and seen. You can find out more in the Cookies section of this Policy.
Legal bases for using personal information
All organisations need a legal reason to use your personal information. If they don’t have one, they can’t use it. There are a number of legal grounds that enable data processing. Below are the most relevant grounds you should be aware of.
With your consent
There are some activities where we process personal information with your consent. For example, when you provide your details via email capture on our website to signup to one of our newsletters.
For a legitimate interest
We may use your information where there is a legitimate reason to do so. For example, we may use your information where it would help achieve our business objectives or to facilitate a benefit to you or someone else.
We only rely on legitimate interests if the reason for using your information is fair and lawful. Where we want to rely on legitimate interests as a legal basis, we will carry out a balancing test between our legitimate interests and your privacy rights.
Our legitimate interests in processing personal data include:
- to support a free media, including informational activities of societal importance;
- to support individual and societal rights to receive information;
- to develop, deliver and maintain relevant and engaging website, products, services and advertising;
- understanding when our audience engage with us or other organisations;
- to build a clearer understanding of who our audience is in order to better serve them; and
- to carry on the business of a commercial organisation
To comply with legal obligations
There may be situations where we need to use your information to comply with legal and regulatory obligations or defend claims.
In the table below, we have listed the main reasons we process your information and the legal bases that are available to us. The specific legal basis we use will depend on the activity the information is used for. Please keep in mind that while we will rely on one legal basis, if that is no longer available to us, we may be able to rely on another.
|Purposes of processing (why we use your information)||Lawful basis for the use of your information – this may depend on the specific activity|
|To improve website experience||Consent, Fulfil a Contract, Legitimate Interest, Legal Obligation|
|To send you direct marketing||Consent, Legitimate Interest|
|To conduct market research and perform analytics||Consent, Legitimate Interest|
|To detect ad blockers||Fulfil a Contract, Legitimate Interest, Legal Obligation|
|To allow third party advertising||Consent, Performance of a Contract, Legitimate Interest|
|To provide co-branded services and features||Consent, Performance of a Contract, Legitimate Interest|
|To disclose your information as permitted or required by law||Consent, Performance of a Contract, Legal Obligation|
|To ensure our website is used appropriately||Legitimate Interest, Legal Obligation|
|To share between Entrepreneur Handbook affiliates for analytics and analysis about audience interaction with our website (entrepreneurhandbook.co.uk), content personalisation, and to deliver relevant advertising||Legitimate Interest|
|To ensure that our website (entrepreneurhandbook.co.uk), products and services conform to agreed industry standard standards.||Legitimate Interest|
How we use personal information
To improve our website experience
We may use your information to monitor, improve and protect our website (entrepreneurhandbook.co.uk), both online and offline.
To send you various types of direct marketing
Where we have your permission or a legitimate interest, we may send you direct marketing. This may include communications by post, telephone, email, messages (including web push notifications via your browser or mobile device) to your mobile devices, through social media (such as Facebook, Instagram and Twitter) and on our website. The communications may contain information about our website, content, products, services, events, promotions and offers. We may also send you information, offers and promotions from our commercial customers and partners where you have given your consent.
You will be able to opt-out of direct marketing by following the instructions in the communication you receive or in the case of web push notifications by accessing and changing your browser settings.
To perform analytics and conduct market research
We may use your information to conduct market research to improve the website or services we offer and to develop new products and services.
To detect ad blockers
When you visit our site (entrepreneurhandbook.co.uk) we may check (using cookies, code, script or other technical means) to see if you have an ad blocker installed on your device or if your internet browser settings allow adverts or not.
If we detect that your device or internet browser is using an ad blocker, we may ask you to “whitelist”, trust or pause blocking adverts while you visit our website. You can do this easily in your browser settings or within the ad blocker itself. If you continue to use an ad blocker this may have an impact on the content you are able to see on our website.
To allow third-party advertising
In some instances, targeted advertising may be displayed on our website by third parties. These third-party adverts may collect and use your personal information, which is outside of our control. This targeting may be caused by cookies already in place on your device. More general information on cookies can be found in the Cookies section of this Policy.
To provide co-branded promotions and features
To disclose your information as permitted by law
Your information may be disclosed where we are permitted by law to do so, for example where we get police requests or regulatory inquiries. We may also disclose your personal information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.
To ensure our website (entrepreneurhandbook.co.uk) is used appropriately
If you post or send offensive or objectionable content, or otherwise engage in disruptive behaviour anywhere on or to any of our website, we may use your information to stop such behaviour. This may involve informing and responding to relevant third parties such as law enforcement agencies about the content and your behaviour.
To ensure that our website (entrepreneurhandbook.co.uk) conforms to industry standards
We may share your information with auditors for the purposes of verifying that we comply with relevant standards. For example, we may ask third party auditors to assess our compliance with information security and Privacy by Design best practice. This may require them to access your information in our systems.
How we share your information
Sharing with Entrepreneur Handbook affiliates
Entrepreneur Handbook Ltd may rely on our legitimate interests as an organisation that operates an advertising funded business model, to share your information with our affiliates to:
- perform analytics and analysis of how you interact with our website (entrepreneurhandbook.co.uk), to facilitate business efficiencies and develop products and services that would be relevant to you;
- deliver more relevant advertising; and
- show you content from other affiliates that is relevant based on how you interact with our website (entrepreneurhandbook.co.uk).
We will only share your information with our affiliates where we have a compelling legitimate interest. A balancing test will be completed to ensure that your privacy rights are fully considered and preserved in accordance with applicable laws.
If you would like to opt-out, you can email firstname.lastname@example.org but please bear in mind that opting-out will relate to any future sharing and not to information already shared. For more information about how to exercise your rights, please see the section on “Control of and access to your information”. Opting-out may also mean you do not receive the best experience across our website (entrepreneurhandbook.co.uk).
Where your information is used for advertising purposes, you will be provided with information about how it is used and be able to control what information is used and how, as well as with which affiliates it is shared.
These affiliates may be located inside or outside of the EEA, including the United States of America. We will have appropriate agreements in place to ensure they protect your information in accordance with our legal obligations.
Sharing with commercial partners
We may disclose your personal information to third parties, such as competition partners, for their direct marketing purposes where we have told you about this and you have given permission or there is a legitimate interest to do so.
Disclosure to our processors
We may pass your information to our processors – companies that we use to provide services on our behalf, for example for direct marketing, market research or other purposes mentioned in this Policy.
Control of and access to your information
Updating your information
You can update your personal information or tell us if it changes or is inaccurate. You can update your details, for example your email address or surname by emailing us at email@example.com.
Controlling direct marketing
You can change your mind about receiving direct marketing or other communications you receive from us by contacting us using the details below or in the case of emails following the unsubscribe instructions in the relevant communication (for web push notifications you can also unsubscribe by accessing your computer or devices browser settings, if you’re unsure where this is in your browser please see the help section of the browser).
Withdrawing consent for processing
Where we may rely on your consent to process personal information, you have the right to withdraw that consent at any time. To withdraw consent please contact us at firstname.lastname@example.org with details of your request. In some instances, we may still have an alternative legal basis to continue to process that personal information and we will inform you of that.
You may request a copy of your personal information from Entrepreneur Handbook Ltd which may hold personal information about you, as well as the right to not be profiled. You can also ask us to correct any inaccuracies in your personal information. In some circumstances you may be able to ask us to transfer information you have provided to us to another organisation. Similarly, you may be able to transfer your information from another organisation to us, but you should check with us first if this is possible.
You may also have the right to object, erase, or restrict our processing of your information – for example, where we process personal data because this is in our legitimate interests, you may object to this. We will need to carefully consider your request, as there may be circumstances which require us, or allow us, to continue processing your data.
To exercise any of these rights, please contact us at email@example.com. These rights may be restricted by law, for example we may not be able to provide a copy of your data where the data we hold is also the data of a third party and it is not reasonable to disclose this information.
Complaining to ICO or your local regulator
If you have a comment, concern or suggestion, please contact us at firstname.lastname@example.org. If you have a complaint and we cannot resolve the matter, you have the right to complain to the Information Commissioner’s Office in the UK https://ico.org.uk/. Alternatively, you may contact the data protection regulator responsible for your country or region.
We will retain your information for as long as necessary for the uses set out in this policy, or while there is a legitimate reason for doing so. If you ask us to delete your information before that time, we may not be able to do so due to technical, legal, regulatory or contractual constraints. For example, we would need to retain your name and contact details for suppression purposes if you do not want to receive direct marketing from us.
Cookies and similar technologies
What are cookies?
Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences or to identify popular posts among other uses.
Our legal bases for cookies and similar technologies
Using information collected from cookies: where we want to use the information that cookies and similar technologies collect, we either need your consent or a legitimate interest. In practice it will not always be practical to get opt-in consent as doing so with cookie banners and pop-ups would disrupt your use and enjoyment of our sites and content. This is why we usually rely on our legitimate interests to use the data collected by cookies. To do this we conduct an assessment to make sure the purposes for which we use your data are fair and that your privacy rights are considered. We only rely on legitimate interests where your rights do not override our interests in using the data.
For more information about your rights in relation to legitimate interests, please see the section on “Control of and access to your information”.
What cookies we use and why
Essential cookies and similar technologies
These are vital for the running of our website. Without the use of these cookies, parts of our websites would not function.
Analytics cookies and similar technologies
These collect information about your use of our website and enable us to improve the way the website works. For example, analytics cookies show us which are the most frequently visited pages. They help us record how you interact with our websites, such as how you navigate around pages and from page to page, identifying improvements we can make to the user journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.
Functional/preference cookies and similar technologies
These cookies collect information about your choices and preferences, and allow us to remember things like language, text size, and location, so we can show you relevant content to where you are. They allow us to customise the content you have accessed.
Tracking, advertising cookies and similar technologies
We use these types of technologies to provide advertisements that we think may be more relevant to your interests. This can be done by delivering online adverts based on your previous web browsing activity, known as “online behavioural advertising” (OBA). Cookies are placed on your browser which will remember the websites you have visited. Adverts based on what you have been looking at are then displayed to you when you visit websites which use the same advertising networks.
For example, you may be doing online research to buy a computer, and read several articles about computers on various websites. As you browse those sites a cookie from an advertising network would be placed in your browser. It would remember that you had visited several websites related to computing. Then, when you visited another website in the same advertising network, the website could show you an advert related to cycling.
Web beacons and tracking pixels
These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful an article has been, or whether an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links or advertisements contained in emails. We may use this information to help us identify which emails are more interesting to you and to inform advertisers how many customers have clicked on their adverts (the information shared with advertisers is aggregated and does not identify you individually).
We may, in certain situations, use Adobe Flash Player to deliver special content, such as video clips or animation. To improve your user experience, Local Shared Objects (commonly known as Flash cookies) are used to provide functions such as remembering your settings and preferences. Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser.
Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
We may collect and analyse a device’s browser information to help identify that device, present content correctly, conduct analytics and help prevent and detect fraud.
Protect our networks
Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.
Allow you to access our website
Cookies and similar technologies permit your connection to our websites: our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.
Assess usage of services
We use information about your usage of our website, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with to assess how our website is used.
Provide relevant content
The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, web beacons and URL tracking.
Sell third-party advertising
To learn more about controlling cookies and similar technologies, please see the section below on “Managing cookies”.
Where other partners are placing cookies and similar technologies for their own purposes, they are called data controllers and will use your information for their own purposes.
Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser.
Controlling OBA cookies
In addition to being able to control cookies by changing the settings in your browser on your computer, or in your mobile device’s settings, you can also control which companies can set cookies and similar technologies on your devices, by visiting the following links (you’ll need to turn any cookie or ad blockers off for the control pages to show which companies you can opt-out of):
- Internet Advertising Bureau (IAB) Your Online Choices website provides more information about controlling cookies. It also provides an easy way to opt-out of behavioural advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance http://www.youronlinechoices.com/uk/your-ad-choices.
- The Network Advertising Initiative (NAI) control page allows you to control behavioural advertising from each of the ad networks represented by the NAI.
- The Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page allows you to control behavioural advertising from the ad networks it represents.
- The News Connect website provides more information, and an easy way to opt-out.
Importantly, these ad networks set cookies to remember that you have chosen to opt-out. If you clear your cache the opt-outs will not be applied and you would need to opt-out again.
Controlling Flash cookies
You can manage the use of Flash technologies (local storage objects) with the Flash management tools available at Adobe’s website, at http://www.adobe.com/devnet/flashplayer/articles/privacy.html.
Controlling web beacons
You can prevent web beacons from tracking your activity, although you won’t be able to decline receiving them in emails. For information about managing your cookie options, please visit http://www.allaboutcookies.org/.
Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalisation available on our website (entrepreneurhandbook.co.uk).
Changes to our policies
In addition to any general data protection enquiries you may have, you can use these details to contact our Data Protection Officer.
By email: email@example.com
By mail: Data and privacy enquiries, Entrepreneur Handbook Ltd, 20-22 Wenlock Road, London, N1 7GU
Last updated: 28 August 2018
Table of contents
- About Entrepreneur Handbook
- Information collection
- Legal bases for using personal information
- How we use personal information
- How we share your information
- Control of and access to your information
- Information retention
- Cookies and similar technologies
- What cookies we use & why?
- Managing cookies
- Changes to our policies