If you run events for which you want to enjoy greater and greater numbers of attendees, then offering people something fun and memorable is always a smart move. Whether you charge for attendance or offer visitors the chance to turn up without paying, boosting your numbers can make a great deal of difference to your sales figures. After all, even at promotional events which are not ticketed, more people will mean more money through your tills whether they’re paying for drinks, mementoes or anything else you happen to sell.
This is where photo booths can be so successful in keeping your attendance figures up. When visitors to an event that offers them access to something like a photo booth – and its sheer entertainment value – they’re more likely to tell their friends and colleagues about it. Even better, they are more likely to have fun and want to come to another event down the line. Book an iPad-based photo booth and your event could go with even more of a swing. What’s the difference and why do iPad photo booths have an edge? Read on to find out.
What Is an iPad Photo Booth?
Simply put, an iPad photo booth uses an iPad as its primary interface. Digital photo booths often take images through a DSLR camera that is hooked up to an extraneous device, typically a laptop PC. Firstly, this can cause interface issues and errors, something that event attendees won’t want to experience when they’re playing with a photo booth and trying to have some fun with it. Secondly, a digital camera won’t necessarily offer the same user interface that is possible when a tablet, like an iPad, is used instead.
Note that because an iPad has a high-quality front-facing camera, you can set it up to run the software, including the user interface, as well as to take and display photographs. Perhaps you want a countdown timer for each snap, for example? If so, iPad software can run it, take the image(s) and store them all on one device. Not only is this simpler for users to operate but it means they’re looking in the right direction, too, so the photos you end up with will be of a higher quality.
Why Do People Like iPad-Based Photo Booth Technology?
Most people have used iPads before. According to Snappic, a leading software firm that designs photo booth programs for iPad-based photo booth operators, familiarity with the hardware makes people feel confident they can operate the system for themselves unaided. In turn, this leads to fewer feelings of self-consciousness and more engagement. From a promoter’s perspective, this is exactly what you want from a photo booth installation at events – more satisfied people having more fun with a system they feel works intuitively.
Build Your Customer Base With Analytics
Another big plus point for event promoters is that iPad photo booths can be used to collect business-oriented analytics. Suppose you ask people to enter their email addresses so their photos can be sent to them digitally, for instance? If so, you can build up quite an extensive marketing database of people who’ve attended one of your events before and who may also be interested in future ones you have planned. Other marketing analysis is possible with some iPad software systems, such as collecting data on demographics among other things.
Boost Market Presence With Social Media Sharing
Why not use an iPad photo booth to make a name for your events using social media? One of the great things about digital photo booths is that they can make such shareable moments that people want to put online. Perhaps they’ve created a GIF, added some visual effects or even made a mini-video with footage that’s been collected by the iPad? If so, get them to put their pictures online with a suitable hashtag that means your enterprise gets the attention it deserves through social media sharing. Offering a prize for the funniest photo from an event with the right hashtag is a great way to build brand awareness.
Leverage Virtual Photo Booth Technology
If you run online events rather than in-person ones, then you can still make use of iPad-based photo booth systems. With a virtual booth, a browser will run the software that’s needed to take photos and share them with a group of online users. Features like background removal, digital props and social sharing can still occur with this approach. That said, it offers more flexibility, including the ability to stage hybrid events which mix online attendees with in-person ones.