2020 has been a challenging year for almost all industries, not the least marketing and advertising. Creatives and marketers have had to adapt to a whole new way of working, one not particularly conducive to the familiar person-to-person or team collaboration and brainstorming sessions. They are relying on technology now more than ever to manage, analyse and track their work and to help justify their position within the business unit – the role of creative operations has never been more important.
Screendragon, a provider of creative project management software, recently published its annual research report on the state of creative operations in 2020. As part of the research, Screendragon surveyed over 300 creative leaders from across the globe. Their report ‘The State of Creative Operations in 2020’ revealed some very interesting insights about how creative teams are adapting to remote working and the future of creative operations in 2021 and beyond.
Nearly half of creative leaders said they found the transition to remote working ‘easy’ and 37% went on to say that they expect their creative team to have the option to work remotely full-time after the pandemic. Additionally, when asked what the future looks like for creative operations in 2021 and beyond, creative leaders called out a ‘greater reliance on technology for collaboration and process automation’ as the No.1 area of focus.
If you want to find out more about the creative operations space in 2020 and beyond, see the infographic below for a snapshot of the key findings from Screendragon’s latest creative operations report.