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Home Growth Digital Marketing

Tools and Platforms for Sourcing Great Content

Find out the best tools you can use to manage and source fantastic content for your marketing efforts

By Andy Parker · Published Mar 11, 2014 · Updated Jul 24, 2026 · Included in Digital Marketing · Content marketing
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Illustrations of various types of tools you can use to manage content and media

Let’s face it, we all have a thirst for the newest content, whether it’s the latest industry news, viral videos or social updates.

However, content marketers have almost become the source of their own downfall in recent years as there is now so much content being created each day, that it’s easy to get drowned in the noise. So here are a few ideas on how you can find and manage the compelling content you need, whether for inspiration, curiosity, or to keep up to date with industry news.

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Content Sources

1. #Hashtags

Not revolutionary but they really do work. Find the hashtags on Twitter that are relevant to you and keep up to date with them.

2. Facebook pages

Not all Facebook pages are equal; some have limited content or none at all, while others really do push great content.

3. LinkedIn Influencers

Follow the people that you admire and that are active on LinkedIn. Some longer form blogs from influencers can be real gems.

4. X Lists

Create lists of accounts that are interesting to you. You can create private lists if you don’t want anyone to know that they are on your lists. This way you can segregate your X feed and create lists around different topics or interests.

5. News aggregators

Apps like Inside are also an excellent way of receiving the latest news. You can select topics you are interested in to ensure you get a tailored news feed.

6. RSS feeds

This is my personally favourite. I follow my favourite blogs in an RSS Feed Extension in my Chrome browser. Each time a new post is published, I get a notification in my browser.

7. Other content sites

Sites like Quora and Medium hold a wealth of knowledge to be tapped into.

Written by Andy Parker
See Author Bio
# Content marketing
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