Ways to keep your audience hanging on every word
Content is king. This phrase was taken literally, and now, over 4 million blog posts are published every day. How do you stand out among...
Content marketing
9 ways blog owners can seriously grow their audience
Blogging typically starts out as a hobby for most amateur (or not so amateur) writers, but in many cases, as blogs begin to grow and...
How to grow your company blog and generate results
When it comes to internet marketing, it’s not about you—it’s about your audience. If you write about things that only interest you, you’re going to...
Make it as a successful blogger
Since the early 2000s the blogger space has become a fiercely competitive place, to make it as a blogger today you can’t just be a...
Google, common-sense and SEO
First off as the title suggests, much of SEO/ gaining decent search rankings is common sense. It still amazes me the number of people who,...
4 ways to adapt your content marketing for mobile
Overall, people now spend more time interacting with apps and surfing the web via phone than they do in front of their computer. Websites are...
3 ways to optimise your landing page
No self-respecting inbound marketing strategy is complete without a landing page or twenty. But how do you make the darn thing convert? Lead generation is...
4 steps to effective blogger outreach
Like it or not, bloggers are the digital gatekeepers of your target audience. If you want to make your product instantly known to any online...
What is SEO?
Ever wondered just how some websites get on the first page of Google for a specific search query? If so, you’ve already witnessed SEO at...
What is copyright & how can you use it to protect your work?
Imagine being unable to log onto Facebook, Youtube or your favourite baby sloth live stream for a day. According to studies, you’d suddenly find yourself...
Conversion rate optimisation: A beginners guide to maximizing conversion
With so much talk about making data-driven decisions and being super analytical, it's easy to get a bit intimidated when it comes to conversion rate...
A beginners guide to multivariate content testing
The internet has provided huge opportunities for businesses by lowering the barriers to entry and allowing companies to market their products and services to a...
7 best tools for sourcing and managing great content
Let's face it, we all have a thirst for the newest content, whether it's the latest industry news, viral videos or social updates. However, content...
How to get your website noticed
There is no point in creating a fantastic website if nobody can find it. Sadly it is no longer enough to simply ‘put it out...