With so much talk about artificial intelligence (AI) and its potential impact on marketing, it’s no wonder that AI-powered marketing tools are starting to gain traction. While many business owners are still trying to wrap their heads around what AI is and how it can be used, there is no doubt that artificial intelligence has the potential to revolutionize the way we do marketing. In this blog post, we’ll take a look at some of the most promising AI marketing tools and explore how they can help in 2023.
The Importance Of AI For Marketing In 2023
AI marketing, short for artificial intelligence marketing, refers to the use of machine learning algorithms and natural language processing (NLP). It’s predicted that in 2023, AI will step to another level, opening up the possibility of marketing automation and predictive analysis, as well as much more personalized experiences.
Some AI-driven marketing tools can take advantage of the massive amounts of customer data that companies have access to and use it to create highly targeted campaigns. This can help businesses deliver a more tailored experience, rather than simply blasting out generic messages.
Utilizing the latest technological advancements in marketing can be a game-changer for a company’s sales initiatives, ROI, and brand awareness. These tools help provide insights that go beyond demographics and enable businesses to understand what resonates with customers on an individual level by utilizing customer journey mapping and content personalization algorithms.
On top of this, AI-powered technologies are set to allow companies to track customer behaviour in real time and gain insights into potential opportunities for further brand development. Ultimately, businesses will be well-placed to increase their customer loyalty, make better decisions, drive higher sales, and improve their overall bottom line.
16 AI Marketing Tools That Will Be Essential In 2023
Companies that capitalize on the potential of these tools will have a leg up on their competition. From scaling content creation with automated bots to increasing personalization on multiple channels, these AI-driven tools have the power necessary to transform any business.
Analytics & Monitoring
1. Crystal Knows
Crystal Knows is the perfect tool to give you laser-like insight into the true personality of your prospects and make sure you communicate with them in just the right way. It works as a browser extension that analyses social media profiles and suggests the most appropriate tone and choice of words, depending on the personality type. You’ll get real-time suggestions during each stage of the sales process – from negotiation to overcoming objections to building rapport. Plus, if you’re leading a team or conducting one-on-one meetings, Crystal Knows will give you personalized playbooks so that it’s easy to realize each team member’s strengths, enhance meetings with customers, and become an even more empathetic leader.
Personalize is an AI-powered personalization tool that hooks directly into CRM or email platforms, so you can easily build automated personalized campaigns. Covering your entire customer database, this all-in-one platform reveals what people are most interested in, so you can reach out to them with products and services they can’t wait to hear about. Personalize doesn’t just scan surface data – the artificial intelligence engine digs deep into digital footprints to discover key insights about customers such as time spent on a page, visit frequency, recency, and more.
3. NetBase Quid
NetBase Quid leverages deep learning to analyse millions of social media conversations for real-time insights on audience reactions to brands. With the NetBase Quid, you can better protect your brand health, improve crisis management, and boost campaign performance with data-driven decisions. Additionally, it provides an easy-to-use dashboard that you can customize to track the brands, platforms, and analytics that are the most important to you.
4. Seventh Sense
Seventh Sense is an email marketing tool that uses behavioural analytics to determine the best send-time and frequency for each individual customer, boosting engagement and maximizing conversions. It helps improve deliverability by throttling your campaigns, offering opportunities for pausing campaigns or making adjustments on-the-fly. This tool also makes it easy for your marketing teams to share data about when customers and prospects are engaging with your organization, providing meaningful insights about their behaviours and preferences. Ultimately, this leads to happier customers, shortened sales cycles, and higher conversion rates – allowing you to maximize the impact of every email sent out.
MobileMonkey is a multi-platform sales automation tool that enables you to efficiently scale your marketing campaigns. It can capture phone numbers and email addresses, making it the perfect tool for collecting leads. Furthermore, it provides analytics and automation features which allow you to measure the success of your campaigns and optimize your strategies. MobileMonkey doesn’t stop at lead generation because it also allows you to send SMS sales outreach cadences with ease. With this tool, you can drive conversion events to reach revenue goals faster than ever before.
Reply is a sales engagement platform which was developed to help businesses efficiently manage email marketing campaigns. It automates tedious processes such as constructing standard responses, building cold email drip campaigns, and tracking the progress of campaigns. Additionally, it provides helpful analytics which can help you identify the best prospects, measure team performance over time, and generate reports from data. Reply also integrates with popular CRMs such as Salesforce, Hubspot, and Copper so that you can easily analyse customer interactions in one place.
7. Movavi Video Editor
Movavi Video Editor is multi-faceted video editing software that provides a wide range of features such as special effects, transitions, animations, audio, and text editing. The AI technology helps in automatically identifying elements such as people, animals, objects, so that they can be tracked with a single click. Additionally, it can also detect and remove background noise that could have otherwise caused distractions in the video. Furthermore, Movavi Video Editor also has an AI background removal feature which helps in separating subjects from their surroundings. All of these features make Movavi Video Editor the ideal tool for businesses looking to create engaging videos with minimal effort.
Synthesia can create high-quality videos from text within minutes, saving video creators long work hours. It supports multiple languages and allows users to select music from their own playlist. It also eliminates the need for actors, film crews and expensive audio equipment, as it uses AI avatars that can play the role of your presenter. This means, you can accelerate the video production process and create instructional or demonstration videos almost in a couple of minutes.
Descript is the perfect video editing tool for businesses that want to create videos quickly and easily. It can transcribe audio into text, allowing you to edit your videos using plain text instead of cumbersome video frames. Additionally, it provides a range of features such as automated voice cloning which allows you to recreate anyone’s voice with just a few samples, and automated lip-sync which allows you to create realistic lip-syncing videos using AI.
Craiyon ii an online AI image generator that takes text-based input and transforms it into custom images – without the need to hire artists or graphic designers. Whether you’re creating content for social media, webpage graphics, emails, or banners ads, Craiyon can help you create one-of-a-kind visuals with ease. It also offers a search for images or logos that can be used as starting points to create your own visuals.
PhotoRoom is a design tool that enables users to quickly and easily remove the background from any portrait photo and replace it with a coloured background of their choice. PhotoRoom uses machine learning and artificial intelligence to automatically identify and separate the subject of the photo from the background, eliminating the need for manual selection of pixels and paths. This makes the design process faster and easier, allowing users to create immersive visuals quickly and efficiently.
GrowthBar is the ultimate content optimization tool for marketers. With a single click, you can effortlessly craft content outlines that are equipped with ideal titles, captivating introductions, well-targeted keywords and phrases, appropriate word counts, relevant headers and images as well as important internal linking. As a result, you get a good starting point for your blog post that has the potential to compete against high-ranking pages. To make things easier, you can craft your blog post within the GrowthBar app or on WordPress itself.
13. Surfer SEO
Surfer SEO is a must-have tool that can significantly aid a business’s overall content strategy. It picks out relevant keywords, suggests structures for content outlines, and defines image density for each piece of content. Additionally, when working on the platform, content creators can see the SEO score improving in real time. This is a great way to ensure that content is optimized for the best possible performance. Furthermore, content creators can analyse competitors’ sites to discover the tactics they are using and identify any missed opportunities. All of these features make Surfer SEO an essential tool for businesses looking to maximize their reach and engagement.
Contents.com is a platform that offers you a comprehensive solution for creating successful content. Thanks to the massive AI technology powered by GPT-4, Contents.com allows you to generate SEO-optimized texts, engaging images, and much more. With dozens of customizable templates, you can easily create copy for your social media posts, product descriptions for your e-commerce, informative blog articles, and even scripts for promotional videos. Contents.com supports you in creating high-performing and high-quality content, allowing you to save valuable time in your marketing strategy. Harness the power of Contents.com’s generative AI and transform your communication innovatively and effectively.
Acrolinx is a powerful content analysis tool that empowers marketers to write the best and most effective copy possible. It provides quick, actionable insights into your entire library of files and websites, helping you establish consistent goals and guidelines for content creation. With Acrolinx, you can make sure all your content is in line with your brand, tailored to your target audience, and accurately reflects the style, tone, voice, and terminology across all your websites and social media. By providing real-time guidance and suggestions, Acrolinx helps brands create content that increases the overall performance of their content.
DeepL is a translation tool that provides instantaneous and accurate translations of documents and files in several languages. By utilizing deep learning and natural language processing, DeepL can accurately capture nuances and words that some of the biggest translation tools like Google and Microsoft have difficulty understanding. In addition, DeepL’s AI capabilities can proofread your text and suggest style improvements, as well as grammar fixes.
Kafkai is an AI-powered algorithm that helps automate content creation and streamline the process of content marketing. It utilizes a general writing model that has been trained on popular SEO niches, allowing users to seed an article with an idea or paragraph they want to use. In addition, Kafkai can generate custom content from scratch, meaning that you don’t need to spend countless hours researching and writing your own content.
Tips On Getting Started With AI Marketing
Getting started with AI tools in marketing doesn’t have to be overwhelming – if you have the right resources and budget. Here are a few tips on starting to use AI in your marketing:
- Research the different types of AI-powered tools available and decide which ones will be most beneficial for your business.
- Set clear, measurable goals with your team so that everyone understands what they need to do to achieve success.
- Develop an implementation plan and timeline to ensure that everything is running smoothly and accurately.
- Monitor the results of using AI marketing tools and adjust accordingly if necessary – this may involve training new staff or changing strategies.
- Continually invest in learning more about AI marketing technologies and stay up-to-date with new trends and developments.
AI marketing is an up-and-coming field that holds a lot of promise for businesses looking to increase sales, ROI, and brand awareness. While it can be intimidating to get started with AI marketing, there are plenty of resources available to help you budget and get started using these tools. The 16 essential AI marketing tools we’ve listed in this blog post will be instrumental in helping your business succeed in 2023 and beyond. Have you started incorporating AI marketing into your strategy? If so, we’d love to hear about your experiences in the comments below.