No Result
View All Result
  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Luxury
  • Start a business
No Result
View All Result
No Result
View All Result
Digital marketing

How to start & grow a successful blog

Find out how you can be a successful blogger and make a living from writing online

Editorial team | November 14, 2016

Since the early 2000s the blogger space has become a fiercely competitive place, to make it as a blogger today you can’t just be a good writer. You need a lot more besides writing skills, you need to be as tenacious as you possibly can. From our experience over the years, here are the six key areas that likely determine your success as a blogger or not.

Make a living

If you’re ever planning to make it long term as a blogger you’re going to need to develop multiple income streams to support yourself. Now there’s AdSense, affiliate marketing and many others standard channels, in the long term being part of these makes sense as you build your traffic and if you want to find out more on these and others areas of monetisation here’s a good piece on how to make money writing a blog.

Initially one of the biggest areas where you can make income in is influencer marketing (IM). IM is where a company will either sponsor your content to appear alongside it or sponsor you to write a piece in your niche area. It’s a fast-growing area of the advertising industry and definitely a good place to be in terms of profitability as you begin to grow your blog.

Be consistent when publishing

One of the key points of building a successful blog which people rarely talk about is consistency, that is posting your content on specific days at specific times each week or day depending on how regularly you blog. This is key because as you build an audience, you want them to keep coming back and the only way you can turn an audience into frequent readers is if they can rely on you to consistently post fresh content they’re interested in. Remember people are creatures of habit, having a regularly posting schedule at set times is critical to building readership.

Understand and practise SEO

Search engines have become sophisticated beasts since the early days of blogging, a basic to expert understanding of SEO is now crucial to your success as a writer as SEO will allow you to build traffic, audience and readership. Organic traffic from search engines is also by far the most valuable and dedicated type of traffic. There are many sources you could look at for SEO, but we highly recommend Moz as the definite white-hat source for SEO in basic English.

Write long posts

It could be argued this is as critical as SEO, but practically it relates more to writing, the average 500-word post doesn’t cut it these days. If you want your content to be found and read through search and other channels, you need to write longer pieces, the average post that appears on page 1 of Google for a search keyword is 2,000 words, so, in essence, make your content longer.

Know your blogging audience

Understanding your target audience and your actual readership is a key factor in growing your blog, you need to use this information and analyse it to shape what content you produce going forward and how you interact with your audience. The best way to get started on this is by using Google Analytics, for an easy beginners guide click here.

Structure your time and work

This relates to many professions, but it’s a very core tenant of blogging, to effectively grow your blog over time you need to structure your time effectively.

It will likely take years for you to establish a significant audience in your niche, so week structured work is your friend. It will help you to consistently grow your readership and success over the longer term. Often this is where most bloggers fail, so be disciplined and work hard to make sure you succeed.

Related topics

Tags: Content marketing

Related Posts

Marketing

Ways to keep your audience hanging on every word

Content is king. This phrase was taken literally, and now, over 4 million blog posts are published every day. How ...

Published by Editorial team
18th November 2019
Digital marketing

9 ways blog owners can seriously grow their audience

Blogging typically starts out as a hobby for most amateur (or not so amateur) writers, but in many cases, as ...

Published by Editorial team
27th March 2021
Digital marketing

How to grow your company blog and generate results

When it comes to internet marketing, it’s not about you—it’s about your audience. If you write about things that only ...

Published by Editorial team
27th March 2021

About

  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Topics

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Luxury
  • Start a business

  • Advertise with us
  • Contact us
  • Cookie list
  • Home Alpha
  • Join the Entrepreneur Handbook community
  • Notifications error
  • Privacy & cookie policy
  • Terms and conditions of use
  • Thanks for subscribing!

Copyright © 2013 - 2022 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Luxury
  • Start a business
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2022 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.