How to overcome seasonal fluctuations
In one way or another most businesses are affected by changes in season; whether you sell greeting cards or software, chances are, you’ll notice peaks...
In one way or another most businesses are affected by changes in season; whether you sell greeting cards or software, chances are, you’ll notice peaks...
Let’s face it – marketing can seem like a bit of a minefield when you’re a busy entrepreneur. When you’re occupied with new business meetings,...
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...
Getting yourself interviewed or written about in the press is the most effective form of free publicity there is. Why? Because huge numbers of people...
Hopefully, there is going to come a time when the positive buzz around you and your business attract the interest of the media. The local...
There was a time when supermarkets and retail giants were uninterested in small businesses because they could not supply on the mass scale needed to...
Just as important as choosing what to sell, is deciding how to sell it. Your route to marketing strategy (RTM strategy) is how you intend...
Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In...
Choosing the price at which to sell your product or service is one of the hardest decisions to make when starting up a business. Too...
There is no point in creating a fantastic website if nobody can find it. Sadly it is no longer enough to simply ‘put it out...
Thinking up a name for your business is the first step towards creating a brand. This can be one of the most enjoyable aspects of...
Creating a social media campaign from your virtual drawing board can be a bit of a head-scratcher. Who’s your audience? What are you trying to...
To create a brand, a truly great brand is one of the most powerful ways a business can differentiate it business, products or services from...
You may end up spending thousands on your website and other marketing materials for your business, especially if you commission a traditional design agency to...
It is always difficult to define what I do for a living. Being a Business Analyst of technology markets involves different activities and skills such...