Small business insurance from £5.13 a month.Get a quote.
ENTREPRENEUR HANDBOOK
  • Start a business
  • Buyer guides
    • Finance & insurance
    • Software & services
  • Topics
    • Finance
    • Insurance
    • Technology
    • Marketing
    • Human resources
    • Legal
    • eCommerce
    • Leadership
    • Procurement
    • Investing
    • News
  • More
    • Advertise with us
    • Subscribe
    • Privacy policy
    • Terms of use
    • Contact us
Subscribe
No Result
View All Result
  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Procurement
  • Leadership
ENTREPRENEUR HANDBOOK
  • Start a business
  • Buyer guides
    • Finance & insurance
    • Software & services
  • Topics
    • Finance
    • Insurance
    • Technology
    • Marketing
    • Human resources
    • Legal
    • eCommerce
    • Leadership
    • Procurement
    • Investing
    • News
  • More
    • Advertise with us
    • Subscribe
    • Privacy policy
    • Terms of use
    • Contact us
Subscribe
No Result
View All Result
ENTREPRENEUR HANDBOOK
Subscribe
No Result
View All Result
Marketing

How do you get the most out of a networking event?

Discover how you can use literature, research, preparation, focus and more to make a success of your next networking event

Published by Editorial team, last update Sep 8, 2019
A large group of business people networking at an event whilst enjoyed a packet based business lunch standing up

Business networks and networking events are the holy grail when it comes to making professional contacts. There are few other occasions when hundreds of other interested and motivated people from within your field will come together for the sheer purpose of getting to know one another and finding mutually compatible opportunities.

Attending, or indeed hosting, a networking event is a great way to make contacts, but there are a few things you can do that will ensure you not only get a wallet full of business cards but generate genuine and long-lasting leads.

Related posts

  • The ultimate guide to event marketing
  • London is one of the best places for your next business event
  • 6 Networking tips you need to know as an entrepreneur or professional

Understanding that the more you put into networking, the more you get out will help set the event into perspective. Merely showing up and shaking hands with a few people will have marginal results. If you have a precise aim and objective insight, however, it will pay to approach the event with a plan in mind. Here we take a look at some of the most important things you can do to maximise the outcomes and engage the people you want to impress.

Get company literature printed

Before attending any event, you should always make sure that you have enough business cards and literature to hand out to other interested parties. If you are representing your company at a stall, consider using suppliers that offer a brochure printing service such as print24. By utilising brochure printing you can create a comprehensive booklet containing all of your core business principles and attributes that is easy to read and hand out.

Do your research

Before any networking event, it is essential to do various bits of research. Establish, for instance, the full extent of who is attending the event and who it is precisely that you would like to meet. Decide whether there are specific representatives from other companies that you want to get to know, or whether it is important to make a broad sweep of the room. If there are talks taking place, thoroughly research these and prioritise those that you most want to attend.

Adequately prepare

Preparation is vital for all manner of things in life, but especially when it comes to appearing professional and composed. Adequately preparing encompasses several different things: making sure that you are dressed appropriately, that you know the names and a little bit of background on the individuals and company representatives that you want to meet with and all manner of other small details. Of course, factoring in elements such as public speaking tips can be incredibly handy as well when it comes to speaking to groups.

Be present and focused

Being present in conversation is arguably the most critical thing you can do to make a positive impression on the person you are speaking with. Demonstrating not only an active form of listening to that assures your partner you are engaged and interested in what they are saying, but being able to formulate important and acute questions in response to the topic demonstrates a high level of presence. Alongside this, basic etiquette such as maintaining eye contact and not fiddling with your hands all help build a positive and focused impression.

Related posts

  • The ultimate guide to event marketing
  • London is one of the best places for your next business event
  • 6 Networking tips you need to know as an entrepreneur or professional

Follow up

Arguably as important as introducing yourself to someone is how you then follow up. At a networking event, people are making hundreds of connections, so you need to do everything you can to stand out from the crowd. The next day filter through the business cards and brochures you collected and decide what the most valuable contacts you made were – remember these might not always be the people in the most senior positions. Reach out to individuals on sites such as LinkedIn or send a follow-up email to discuss any next steps.

Related topics

Tags: B2B MarketingNetworking

Related Posts

Graphic of two web pages linkedin by a chain as an visual example of linkbuilding as an SEO technique
Digital marketing

Link Building: Definition and importance

Whether backlinks are a new concept for you or not, you may find something helpful from this short guide. The ...

Published by Editorial team
5th February 2021
TikTok for business homepage screen shot
Digital marketing

Opening new horizons. How to use TikTok for business?

Look at TikTok from another angle to find several ways you could use this social media platform for your business ...

Published by Editorial team
5th February 2021
A team of digital marketers sitting at a cool table
Digital marketing

What to look for when hiring a digital marketing agency

As 2020 comes to an end, most businesses across various industries have realised that digital marketing is not optional anymore. ...

Published by Editorial team
25th January 2021
3D model of a home
Marketing

Why consumers love 3d models

During the past few years, businesses have worked diligently to find ways to better serve their customers. While most businesses ...

Published by Editorial team
18th January 2021
A well known delivery van painted with the company logo demonstrating brand awareness
Branding

How to improve your brand presence in 2021

The most crucial goal of any brand or business is to get people to know about them. If you want ...

Published by Editorial team
11th January 2021
A sales meeting in a conference room discussing how sales strategies can be improved
Marketing

4 Big mistakes that are costing your business sales

Sales play a pivotal role in the overall health of your business. It’s what generates your revenue and keeps your ...

Published by Editorial team
17th December 2020

About

  • Advertise with us
  • Subscribe
  • Privacy policy
  • Terms of use
  • Contact us

Sections

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Investing
  • News
  • Start a business
  • Buyer guides

  • Advertise with us
  • Buyer guides
  • Contact us
  • Cookie list
  • Datastorm notice
  • Finance & insurance
  • Home Alpha
  • Join the Entrepreneur Handbook community
  • Notifications error
  • Popular
  • Privacy & cookie policy
  • Products
  • Software & services
  • Start a business
  • Terms and conditions of use
  • Test page: superscript
  • Thanks for subscribing!

Copyright © 2013 - 2021 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.

  • Finance
  • Insurance
  • Technology
  • Marketing
  • Human resources
  • Legal
  • eCommerce
  • Leadership
  • Procurement
  • Investing
  • Start a business
  • Buyer guides
  • Subscribe
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2021 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.