What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
B2B Marketing
The ultimate guide to event marketing
Events are one of the most effective marketing channels in terms of ROI, allowing you to build brand awareness, generate leads, up-sell customers and educate...
Top 35 PR companies & agencies in the UK
Typically PR or public relations agencies are much more necessary for later stage/ funded startups but it also entirely depends on your business. Whether you're...
How to target decision makers in a business
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...