How do you get the most out of a networking event?
Business networks and networking events are the holy grail when it comes to making professional contacts. There are few other occasions when hundreds of other...
B2B Marketing
What is direct marketing?
Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing,...
How to make a success of your first trade show
For any new company, trade shows as a form of direct marketing are an invaluable chance to grow your business, increase brand awareness, make sales,...
The ultimate guide to event marketing
Events are one of the most effective marketing channels in terms of ROI, allowing you to build brand awareness, generate leads, up-sell customers and educate...
Nurturing leads to drive maximum sales conversion
In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in potential customers for your business’...
What are qualified leads and lead qualification?
Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or ensuring that there is a...
What is lead generation and how does it work?
Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to be used to create/capture leads....
Top 34 PR companies & agencies in the UK
Typically public relations (PR) agencies are much more necessary for later stage/ funded startups but it also entirely depends on your business. Whether you're looking...
What is product marketing and what are it’s benefits?
Startups that work sell stuff. This can be a product or a service, but a customer or consumer will buy something. I thought it was...
How to target decision makers in a business
We have a fridge magnet in our kitchen with the following quote “Do you want to talk to the man in charge or to the...
35 ways to promote your business effectively
Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In...
Business networks and networking groups in the UK
As an entrepreneur one of most valuable resources you can possess is an extensive and well-qualified support network. You may be looking to network with...
