If you asked the Managing Director of any small business what’s at the top of their to-do list, you would be listening to a monologued list for 2 hours or more. It is likely that rebranding is not the top of that list.
Small businesses tend to believe spending time on branding and rebranding is only something more substantial, more prominent companies have the time, resources and need for. That is not true. Getting small business branding right is essential and entirely possible, especially in the case of rebranding, it can often an often overlooked impact on business growth and prospects.
Good branding can be inexpensive
A lot of small business owners automatically assume that rebranding their company would cost a lot. Though this can be true more and more, this is not the case. It is entirely possible to rebrand on a budget, as long as you plan for it and make some savvy decisions (avoiding expensive agencies being the most basic of these decisions).
There are many services you can find online that will fit into your budget. Here are a few tricks to keep your branding affordable.
Work with student designers
If you are running your small business alongside your studying at college or university, or have access to a local university or school, then you have access to students. One of the best ways to avoid paying the extortionate agencies fees that often come with rebranding is to speak to the department responsible for graphic design.
You can ask them if there are any students looking for part-time work, projects or internships. Often, you’ll be able to find to work for free to build their portfolio or at a low cost given their earl on in their career. Although early on, you’ll likely to find many talented designers with an eye and at a reasonable or free cost can help you rebrand your business.
Set clear and realistic goals
Just like growing a small business, rebranding requires a step by step approach; it is extremely important to costs that you have and follow a clear plan when it comes to rebranding.
You should also agree with your designer or agency a clear expectation of timeline, stages and a project end date (alongside limiting any overtime without authorisation).
Let the crowd help you rebrand
One of the newer ways to limit rebranding costs is to ask your customers (or audience) to do it for you. By reaching out to your customers and asking for advice on what your brand communicates, how it could be improved and any design ideas. If you’re lucky, a designer might email you some specifications for free. If your moderately lucky you’ll have some great feedback you can work on internally and then take to a branding agency, reducing the overall time needed in the concept stage and thus reducing cost.
When it comes to rebranding, you can do it on a budget, or you can pay through the nose, whatever your choice it is very possible to rebrand on a small budget.