Applying lessons from global advertising to online marketing
Selling your goods or services abroad isn’t quite as simple as just making your product available to purchase and waiting...
Neil is a globally experienced consultant with a vast range of experience in localisation and internationalisation strategies. Neil started his career in teaching and training before moving into translation. It made his head hurt but loved the industry so decided to set-up Kwintessential a translation agency (he exited this business).
Selling your goods or services abroad isn’t quite as simple as just making your product available to purchase and waiting...
Worldwide media coverage, good, bad and controversial, has highlighted the fact the Russians are their own people. They have different...
Hundreds of years ago, Muslims from Persia and Yemen sailed across the Indian Ocean to start trading in far-flung places...
As an entrepreneur, looking abroad to expand your business opportunities and reach comes naturally. Taking your ideas, services or products...
If Turkey isn't on your international expansion list, then you are missing out. Forget going places, Turkey has already gone...
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