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How Is Amazon Using AI to Transform Its Business, and Its Stock Value?

By Editorial team | Updated December 19, 2024 (Published 19/12/2024)

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Amazon has been a household name for years, but what makes it stand out as a strong contender in the investment world today? With its dominance in e-commerce and cloud computing, Amazon has consistently delivered remarkable financial results. But beyond its reputation, there are two standout reasons why Amazon’s future looks promising. Let’s explore these factors and how they set the company up for sustained growth.

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What Makes Amazon’s Financial Performance Impressive?

In its most recent quarter, Amazon reported over $158 billion in sales and a robust $15 billion in net income. These impressive results highlight the company’s strong performance and make many investors curious about the Amazon Stock Price as they evaluate its potential for growth.

These results stem from its two core businesses:

  1. E-Commerce: Amazon fulfils nearly every shopping need, from groceries to gadgets, and is one of the largest online retailers globally.
  2. Amazon Web Services (AWS): The company leads the cloud computing market, offering businesses cutting-edge solutions such as data analytics, artificial intelligence (AI), and storage.

Additionally, Amazon’s free cash flow—a critical measure of financial health—has rebounded after declining in previous years. At the same time, its return on invested capital (ROIC) has also improved, reflecting smart decision-making when it comes to investments.

These financial strengths have fuelled a 50% rise in Amazon’s stock price this year, showcasing the company’s momentum in the market. So, what’s driving this growth? Let’s dig into two key areas.

How Has Amazon Optimized Its Costs?

Did you know Amazon faced significant financial setbacks in 2022? Rising inflation and supply chain challenges caused costs to soar, even leading to its first annual loss in nearly a decade. But instead of letting these hurdles define its trajectory, Amazon took strategic action.

Here’s what Amazon did to turn things around:

  • Streamlined Operations: The company cut jobs, increased efficiency in its fulfilment centres, and focused on faster, more affordable delivery solutions.
  • Regional Fulfilment Model: Instead of operating nationally, Amazon now uses a regional approach to store inventory closer to customers. This shift has improved delivery efficiency and lowered costs.

In the latest quarter, Amazon reported a 25% improvement in its inventory distribution processes compared to the same period last year. And the best part? This is just the beginning. Amazon says it’s still early in reorganizing its supply chain, meaning more savings and efficiency gains are expected in the future.

This revamped cost structure hasn’t just helped Amazon recover—it has positioned the company for stronger growth during more favourable economic times.

Is AI the Secret to Amazon’s Next Wave of Growth?

Artificial intelligence is reshaping industries, and Amazon is at the forefront of this revolution. How is Amazon using AI to its advantage?

  1. Enhancing E-Commerce: AI plays a big role in making Amazon’s shopping platform more efficient. From optimizing fulfilment centre operations to planning delivery routes, AI helps Amazon save time and money. Even customer experiences are improved through tools like Rufus, an AI shopping assistant designed to personalize recommendations.
  2. Boosting AWS: When it comes to AI in the cloud, Amazon is leading the charge. AWS offers a wide array of AI tools, such as specialized chips, coding assistants, and fully managed services that allow businesses to customize large language models. These innovations have driven AWS to achieve a $110 billion annualized revenue run rate in its latest quarter.

Considering that the global AI market, currently worth $200 billion, is expected to grow to $1 trillion by 2030, AWS is perfectly positioned to benefit from this growth. With its established customer base and leadership in cloud services, AI could fuel AWS’s expansion for years to come.

What Does This Mean for Amazon’s Future?

Amazon’s focus on improving efficiency and harnessing AI highlights its ability to adapt and innovate. These efforts don’t just address short-term challenges—they lay the foundation for sustainable, long-term growth. Whether it’s delivering products faster and cheaper or driving the next generation of AI solutions, Amazon is poised to remain a market leader.

As technology and consumer behaviour continue to evolve, Amazon’s strategies ensure it stays ahead of the curve. While the stock market always carries risks, Amazon’s track record and innovations make it a company worth keeping an eye on.

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