When it comes to building a successful start-up, there’s something entrepreneurs are often oblivious to. While it might seem obvious...

What is the purpose of advertising a product through online channels? The core reason is getting more exposure so that...

A lot of marketing effort and budget goes into acquiring new customers through Google search, social media ads, online advertising...

To put it simply, if you don’t sell, your businesses will die, and there are no exceptions, this is what...

An effective sales person is a person who spends their time selling and closing sales. A customer management relationship (CRM)...

In recent years, you’ll have heard much buzz around the term lead generation, the process of identifying and drawing in...

Marketing is all about leads - either generating them from a standing start when your business has no brand awareness or...

The sales funnel can be defined as the buying process that companies guide customers through when they purchase a product...

Lead generation as a sales process has changed drastically over the years. It’s now common for multiple marketing/sales channels to...

Aside from developing effective sales techniques, a sales pipeline is one of the most critical systems your business will ever...

It’s a major milestone for any aspiring startup. Early adopters are notoriously difficult to come by, so getting 100 of...

Group sales presentations are a very versatile prospecting technique and can take many shapes and forms. You could, for example,...

Sales in a startup might seem as useful as learning latin or dry stone walling. A lost art for a...

Customer service is the provision of service to customers before, during and after the purchase of any product. Customer service...

Can you honestly say that you’re 100% sure you’re delivering on what your customers value the most? If not, you’re...

The chances are that as an entrepreneur you are a self-starter, happy to swim against the tide, you see things...

Let’s start by casting our minds back to our school years. Remember the different teachers who taught you? Some were...

This topic can draw fierce debate and sometimes becomes a proxy fight between “old” and “new” ways. Some argue it...

The visibility of social interaction between customers and organisation provides a ready-made source of improvement opportunities. Traditionally Customer Service has...

Anton Dominique, COO/CFO of the London School of Marketing draws upon ten years of experience within the marketing industry to...