You have created a product or have offered a service and your eCommerce store is ready for making purchases. Now it is time to know how to boost the sales on your Shopify store and stay competitive.
In this article, we are covering 6 main steps that will help your business to stay afloat and to be a worthy rival in this vast market of online stores. The implementation of these tips will not take long, but the result will have a positive impact on your sales.
Step 1: Know more about the clients
Are you aware of your client’s preferences, needs and budgets? Quiz them about your product and offer the most personalized item after their answers. Don’t be very intrusive in email marketing, but do your best to find the solution to your client’s needs. Also, a ton of precious information about the clients you will get from GA4, where you can learn the number of users, bounce rates, average session durations, goals completion rates, and many other data that can help you to understand your customers better.
Step 2: Launch upselling and cross-selling campaigns
It doesn’t always happen so that the client finds the best proposal at once. Very often it doesn’t meet all the requirements. And here comes Shopify upsell app that lets your customers discover new products and encourages them not to stop on one purchase only. Such campaigns boost sales and improve customer satisfaction. For example, if your products are plates, cups, saucers, bowls, and other gorgeous designer dinnerware, it would be great to create a pop-up with offers of dining crockery sets at delicious prices. The pop-up should appear on the same page and may have any number of products on it. This type of apps is really important for the businesses that have a great variety of products and makes it easier for the customers to know the brand better.
Step 3: Create a waitlist for the items that are out of stock
It turns out to be a great issue when something is out of stock. 37% of online customers are ready to wait for an out of stock item, but there is now notification option. This step shouldn’t be missed by any business. Whenever the product is available the customer receives a notification by phone or by email that the purchase may be accomplished. And here is what we’ve got: the customer is happy with the product and the business has one more satisfied and loyal client.
Step 4: Use SEO optimisation and lead organic traffic to your online store
After you have designed your website, you need to generate traffic to the store. In this case, search engine optimization is the best start. According to the statistics, 37,5% of the traffic to eCommerce websites comes from search engines. So, it’s a great idea to implement this free way of increasing sales.
Below are the main points of SEO for Shopify stores:
- make your website’s hierarchy easy and precise;
- create unique titles and meta descriptions for every page of your website;
- accomplish a high-quality SEO audit with the help of a professional;
- upload photos with a high resolution;
- add your website’s sitemap to GSC (Google Search Console)
- work on creating unique and personalized content for your website;
- increase the number of qualitative backlinks due to the useful content;
- check that all pages load properly or set 301 redirect if needed;
- set GA 4 (Google Analytics 4) to control the traffic, its increases, and decreases, and to understand the client’s needs better.
For the Shopify store all these points are very important, but still number one option is to optimize all the product pages in accordance with SEO requirements. Further on you can proceed with blog creation and increase the traffic with the high-quality backlinks and referrals.
Step 5: Include as many trust signals on your website as possible
One of the most important points for the customers is to feel safe when exploring the website. Here are some vital options that should be followed to make the customer stay with you:
- use SSL certificate only;
- add customers’ reviews on the website;
- make it easy for the customer to find the return and exchange policy of your company;
- set trust badges on your eCommerce websiteж
- be active on social media and add the appropriate widgets on your website;
- create an About us page, and add the team’s photos and the history of your brand.
Be as available and reliable for your customers as possible. These small trust-building steps will help the users of your website feel protected and secure.
Step 6: Offer a free shipping option for your customers
Nine out of ten potential customers say that free shipping is the number one option that would most likely push them to purchase in an online eCommerce store. This feature seems to be the easiest, but not all businesses offer it, thus it can become a great advantage. But obviously, not all online stores can offer free shipping, for small Shopify shops it is a matter of profit. In this case, there are some options where free shipping is available:
- fix a minimum order value;
- increase the cost of the item to cover the shipping expenditures.
The second one is quite risky as you can lose some clients because of the price. In this case, your offer must be something unique and very personalized.
Getting more sales on your Shopify store is a long-term process
It is hard to create a magic pill that will boost your business sales and will work for all eCommerce online stores equally. But it is necessary to know all the steps that can boost online sales, then try different variants to understand what feets best for the business. But don’t be afraid to experiment, either you implement upsell applications or offer free shipping, it is always possible to adjust the price.