Buying a mattress is one of the vital choices people make for their health. It helps them get a solid night’s sleep, which is essential for mental and physical well-being. As a mattress retailer, selling your product with this line of thought should be easy. But it’s not, thanks to your market competitors selling the same thing.
That’s why you must look for creative ways to sell your product. How do you do that? Before diving into the how, you need to figure out the who and what. Who are your target customers? And, what are their challenges, preferences, and expectations? Here are some ideas to help you stitch unique marketing campaigns for your mattress business.
The Discount Game is King
Discounts are a great way to bring in customers, and it’s the oldest trick in the book. But it still works because everyone loves a good deal.
If you can offer discounts at the right time to your potential customers, you are enticing them and giving them an excellent opportunity to pass the message to their friends and family. This means more business to you.
However, the way you position and craft your discounts can be a hook. For example, it is common for customers to wait for the holidays as a lot of purchase is kept aside for the special discounts that come during this season. You could offer a pre-holiday discount to beat the rush and attract customers early on. Flash sales, mystery coupons, and hidden surprises are sweet deals that your customers won’t be able to resist.
Run Surveys, Polls & Games Around Sleep
Selling a mattress by selling sound sleep and comfort is a common idea. But it’s an effective one. After all, it touches the pain points of a customer. There are ways to spice up this idea and create attractive campaigns around it.
You can organise polls, surveys and games to show how an uncomfortable mattress can affect sleep and how insufficient sleep can lead to health problems. By using creative campaigns, you can be sure your customers are engaged and getting the nudge in the right direction. Once they realise their need through your campaigns, you will be the first brand they come to looking for the solution to their problems, i.e., to buy a mattress.
Expand Your Product Line and Cross-Sell/Upsell
Purchasing a mattress is an investment that happens once in many years. You cannot expect a customer to repeat for a long time. Hence the lifetime customer value is low since you are only selling mattresses.
The best way to increase this is to add sleep-related products to your line that have a shorter lifetime and, thus, can bring them back to your business. Examples of such items include pillows, bedspreads and cushions, aroma candles, sleep oils, etc. This way, you are still catering to the same group of customers and addressing their same pain points.
