3 brilliant advertising tips for small businesses

Learn how to maximise your advertising results by understanding how to properly target your audience, create breathtaking content and track your progress

Entrepreneur Handbook uses cookies to personalise advertising and content for you. We also share this information with external parties for analytics & advertising.

If you want to obtain good results from your advertising campaigns, the first thing you need to do is be realistic. Finding inexpensive channels that reach a target audience directly is extremely difficult but remains a typical expectation for most newbies to digital advertising.

Related: How to get your website noticed

This is why budgeting is critical when it comes to advertising, since maximising the ROI of any advertising campaign is greatly dependent on how well funds are allocated and optimised over time to increase conversion and overall sales of your product or service. Aside from budget, it’s critical to collect data throughout your campaigns and optimise them as you go to improve results and increase budget efficiency.

Tips to maximise your advertising efforts

Many advertising campaigns are ineffective because they don’t adjust to circumstances over time, so there are three strategies that will help you run your campaign effectively.

1. Target the right audience

Plenty of small businesses don’t run sufficiently targeted campaigns, though many people know that targeting is one of the primary advantages of online advertising if done well. It’s critical to build up a profile of your demographic and potential and past customers, the better your information, the more targeted your campaign will be, and the best results you will achieve.

Your messaging also needs to be aimed at specific demos and groups in order to maximise interest and conversion rate. One online advertising network that could help you effectively target the right online audience at an affordable price is Traffic Junky. This network promises to get you high volumes of targeted traffic.

This kind of service will help your business grow its sales through quality leads. You can go an extra mile to reach your target customers by massively increasing the amount of ad impressions served every day across their network along with their partner sites. Plus, you only pay for the impressions you want.

2. Create and publish great content

Blogging and creating great content is key to your long-term success online, beyond PPC, content can be far more effective long term. You can create tip collections, best practices for your industry or a top 10 list. There’s a bunch of creative content marketing ideas you can find online as well as the important rules of content marketing for small businesses. You also need some great images alongside your content!

3. Track and assess your advertising

Most of the time, small businesses are not aware if the advertising channel they are putting resources into is actually producing results. Tracking and assessing the progress and overall effectiveness of your campaign is key to its success. A good advertising campaign as we’ve said is one that adjusts over time based on data; it’s more and more true that analysing your campaign data and experimenting with changes will yield great results, especially on platforms such as Google AdWords.

There are actually plenty of advertising opportunities out there. The ultimate key is to know who your customers are, how to reach them and what converts, good luck!

Related: 30 ways to promote your local business