If you want to find an SEO company that will help you crush the competition and deliver genuine, sustainable results, then this is the article for you. With our simple formula you can skip through all the nonsense and get straight to engaging with the industry-leading experts.

Here’s what you need to know about finding the best SEO company for your business…

Forget about ‘money’

Sounds crazy right? Surely money is the most important consideration when looking for an SEO company?

Yes, and no. Clearly you don’t want to get ripped off and end up spending more than you have to…but you also don’t want to spend so little that your chosen SEO company can’t actually achieve anything.

You need to change the way that you think about money when it comes to your online marketing. SEO is only a cost if you hire the wrong agency, otherwise it’s an investment.

The fact is, when you hire the true pros, you’re investing in a scalable and sustainable ROI.

Make case studies non-negotiable

Before you sign on the dotted line and commit to an SEO company, you need to ask them for some real life case studies that you can review.

After all, how can you truly know what they are capable of—and have achieved in the past—if they don’t have any proof?

Proper SEO isn’t cheap and when it comes to finding the perfect company for you, you need to feel as confident as possible that you are making the right decision and case studies are invaluable in that regard.

Look for overwhelming social proof

Yes, there are no doubt many ‘young’ SEO companies out there who are more than capable of providing world-class results and simply haven’t accrued many 5-star reviews yet. However, that isn’t your problem.

Again, we’re talking about investing a lot of money in your online marketing and if you are to have total faith in a prospective SEO company, you need as much social proof as possible.

The best SEO company will have hundreds of 5* reviews from satisfied customers – not to mention a wealth of case studies from recognised brands to boot.

Have a long list of questions to ask

Any reputable SEO company will be lucky to have your business and as such, you shouldn’t be afraid to make them work for it! Put together a long list of questions and be sure to ask every short-listed prospect before you make any final decisions:

• What type of SEO strategies do you utilise?
• Are you confident that you can help me? If so, how do you know? (there are no guarantees in SEO but the best SEO company can support their confidence with data).
• What monthly deliverables can I expect?
• How do you measure success?
• What tools do you use?
• What pricing models do you use?
• How will you involve me in the process?
• Who will keep me updated?
• How can I tell if progress is being made?
• What happens if I wish to terminate our agreement?
• And ask for social proof and case studies as mentioned above.

Put them through the ringer and don’t be afraid to ask the difficult questions. The best SEO companies will gladly oblige and answer you with as much detail as they can.

Conclusion: Mitigate risk by raising your standards

If you are looking for “cheap SEO” then your understanding of SEO is not quite complete. In which case you can do one of two things:

• Continue to pursue cheap SEO and see what happens (it doesn’t end well).
• Or, invest in the best SEO company with case studies and social proof as your currency instead.

You can mitigate much of the risk by holding your prospective SEO companies to an exceptionally high standard and settling for nothing less than the best.