Telemarketing vs email marketing

Discover the whether telemarking or email marketing is better coupled with the advantages and disadvantages of each

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Lead generation has drastically changed over the years, and the process of contacting leads and best practices are constantly in flux. Method-wise our first point of call is contacting a prospect by e-mail initially, but many firms still operate by calling directly as the first point of contact, so what’s the difference and more importantly, what’s better?

Related: The art of cold calling for small businesses

Telemarketing advantages & disadvantages

Odds are you’ve received an unexpected call at some point in your life where someone is trying to sell you something. Many telemarketing lead generation firms still operate in this way but times have changed, and there are a few key reasons why calling instead of emailing as a first touch point is a bad idea:

It used to be the case, as the phone was the primary method of business communication, which you could pick up the phone call John Smith and he’d listen to what you had to say. The game has changed, and it’s critical to use permission-based marketing to avoid the issues mentioned above. So is the e-mail approach any better?

Why email marketing is better than telemarketing

Getting a prospect’s email can be a tricky process but if you can get it, it’s a far better way of initially reaching out to prospects for several reasons:

These are just a few of the benefits, just ask yourself this question: would you rather receive a call out of the blue or a well-crafted e-mail offering a product or service that’s relevant to you and is personalised?

Combining email & telemarketing

Combining cold emails with warm telephone conversations has a much higher rate of conversion than either method alone, a hybrid is always generally a better mix and remember to keep it brief, to the point and make sure you’re reaching the right people.

Related: The 5 pillars of successful email marketing