What is market segmentation and is it crucial for your business?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy. Yet,...
Research methods
How to carry out quantitative research
Researchers conduct quantitative research to establish a relationship between one variable and the other, in other words, the independent and the dependent variables. There are...
Qualitative research: A guide to research methodology
Qualitative research is the type of non-statistical inquiry that focuses on the analysis of a social phenomenon. The data that is collected from a qualitative...
How to research your business idea
Proper research is one of the most powerful tools that you, as an entrepreneur, have at your disposal. It can spell the difference between creating...
