Identifying and fixing leaks in your LMS marketing strategy
Developing a learning management system (LMS) is a potentially lucrative business idea and opportunity. However, just like most other business ventures, developing an LMS is...
Marketing strategy
5 marketing mistakes that are holding your campaigns back
The truth of the matter is that the best marketers in the world make massive amounts of money because they have tapped into the secrets...
How to create SMART marketing objectives (and get results…)
Some marketers have become kings of generic marketing goal-setting. Hiding behind buzzwords has replaced planning and actionable steps, leading to so many promising projects and...
What is market segmentation and is it crucial for your business?
For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy. Yet,...
Marketing mix definition & explanation
Marketing mix refers to the concept of taking into consideration all the relevant and essential factors that are to contribute towards the success of your...
What is marketing?
Marketing deals with the application of ideas and procedures employed to analyse and predict consumer requirements and preferences, to gauge the feasibility of promotional strategies...