“In 1993, after I completed graduate school, I started a web design company. My business began to expand because Japan started to rely on the internet more. In 2001 I established News2u. The main focus of this company is to support information distribution between corporations. In 2012, New2u was launched in America. Twenty years has passed since I became an entrepreneur.”

What do you see in the future of this sector?

“The way in which information is transmitted to the users has changed dramatically. Instead of getting information from mass media, the information is now directly available to the users. With the regular use of social media, the ability to use transmitted information has improved. Therefore, I believe that in the future, the transmission of information in forums and blogs will become more active.”

What would be the greatest piece of advice you would give to an entrepreneur?

“Have a goal. Have colleagues that you can rely on. Never give up, be determined and flexible. Have a broad view of the world and try to have a connection in many different fields.”

What does the future hold for Comfacts and News2U?

“When it comes to social media, there are proactive and non-proactive companies. The acquisition of accounts in social media networks is based on first come first served. This is similar to the acquisition of domain names a decade ago.

For this reason, it is possible that a third party that is not related to a particular brand name or company may own said account. This will not only confuse users, but it may also lead to the distribution of misinformation. By verifying and publishing the official social media accounts of brands and companies, Comfacts can attempt to minimise the risk of distribution incorrect information. Using Comfacts, users can easily find the official verified social networking account of the brand or company they are looking for.”

What do you think will be the next key changes to come in corporate communications? E.g. early trends

“The era of one-way information transmission from corporations to consumers has ended. Nowadays, we are bombarded with behavioural targeting advertisements in our everyday life. This massive amount of information is essentially suffocating us.

I believe that a new way of communication is necessary. We need to transmit the information in a way that is comfortable and can also bring our points across to the audiences at the same time.”