Driven by the demand for remote work due to the worldwide pandemic, video conferencing became one of the key collaboration tools. And considering the ever-growing number of COVID waves, the trend for remote communication is here to stay.

To adapt to a new reality, businesses of all niches and sizes should invest more time and money into conferencing software development. Whether you own an e-store, provide online education services, or train a sports team, video conferencing will give you a competitive edge.

Increasing eLearning efficiency

Given its multiple benefits, online education has always been on demand. And with the novel coronavirus and numerous lockdowns, e-learning is gaining even more traction. Marketing and sales, social media, business analysis, trading — these and many other disciplines can be easily accessed by learners from any part of the world.

Securely integrated with learning management systems, video conferencing has the potential to enhance tutor-student interactions. Namely, a face-to-face approach humanizes the whole process, giving students direct support and proper motivation.

Also, video conferencing makes distance a non-essential problem for students who work remotely on a single project. Empowered by virtual whiteboards and screen sharing capabilities, learners can effectively interact within a team, making their own contribution.

Enhancing care delivery

During the pandemic, remote care has become increasingly important. Video-enabled consultations with physicians spare patients the need to be physically present at a hospital to communicate their symptoms and get advice — which gets down to zero the risk of hospital-acquired infection.

Empowered with advanced audio and video communication tools, doctors can seamlessly distribute their work and provide high-quality emergency help and remote patient monitoring — related to flu, chronic illnesses, post-traumatic pain, stress disorders, etc. — effectively and at the right time.

Besides, with powerful capabilities like group chats, file sharing, and session recording, video conferencing might be a key enabler for clinician-to-clinician collaboration and remote training.

Optimising coaching

Sports coaching is another sphere where video conferencing perfectly finds its feet. Whether you professionally train athletes for competitions or offer personal fitness training sessions, video chats will help you do your job effectively even during the lockdown.

Multi-party calls underpinned by seamless exchange of files with training materials, whiteboards describing sports tactics and exercises, and collaborative note-taking are touted to increase individual and group workout results.

And if you decide to take virtual training up a notch, leverage a coherent video call analysis. AI-fuelled tools integrated into your video conferencing software will thoroughly analyse the footage and give action-ready insights into the training process. Exercise angles, athlete speed, shot power — with these and other metrics at hand, you can revamp athlete performance.

Improving enterprise collaboration

The number of employees who prefer to work at home full time is getting high, and for a reason. Remote work gives people more flexibility in terms of working hours and locations, and as a result enhances motivation. But doesn’t such flexibility hamper productivity?

Although not a panacea, video conferencing is one of the central cogs in the remote collaboration machine. Equipped with functionality like multi-party audio and video chats, screen sharing, co-browsing, virtual whiteboarding, call recording, and more, conferencing solutions can notably improve team work, overall efficiency, and decision-making.

Moreover, video conferencing technology is key to employee training and requalification. By enabling online professional education for new hires, regular employees, and C-level executives, you close training gaps, boost engagement, and increase productivity — all in the remote mode.

Boosting sales

Video conferencing can also be an ace card in fortifying your relationship with clients. Whether you own an online store or offer digital services or products, use this technology for tailored virtual consultations. These personalized audio and video calls can include in-depth product descriptions, special offers and discounts, related product suggestions, payment details, and more.

If you sell items that are difficult to use or install — such as home appliances, furniture, or technology devices — you can do video consultations to provide detailed instructions.

Besides, when chatbots are unable to solve customer complaints, individual video calls might be the optimal option. This way, you provide personalised support and cement customer loyalty in your brand.

Final thoughts

Video conferencing has proved its worth during the pandemic and beyond. With robust video chats, people can not only communicate for entertainment purposes but also do business. Sports, eLearning, marketing and sales, healthcare — real-time communication technology provides benefits across industries and business domains.