Artificial intelligence is a current top headline in the news this year and one that’s touched on many facets in society: academics, government, and corporate organizations. ChatGPT is an OpenAI program that’s backed by Microsoft and championed by many AI experts.
What Does ChatGPT Do?
Much like Siri brought voice AI to the masses in 2011, ChatGPT seeks to transfer that technology into a text format. It’s set up to create a Q&A session between a reader and the program itself. Just like you ask Siri a question with your voice, you ask ChatGPT a question through text. It gives you a long-form basic answer.
This isn’t even the first time Microsoft brought an AI bot to the attention of the masses. In 2016, Microsoft’s Tay burned bright and out very quickly on Twitter. It learned human language so well that it became abusive within 48 hours of its debut. It was quickly removed. ChatGPT differs from Tay in that it doesn’t focus on social media; it’s more geared toward businesses and the casual online reader. Readers want answers. ChatGPT claims to have them.
Five Ways to Use ChatGPT for Business
Is your business open for AI business? If so, these are a few of the applications that you might find ChatGPT useful for in 2023.
- Customer Support
- Basic Reports
- Personal Assistant
- Automated Emails
- Presentation Wizard
Automated customer support is an old technology, but AI customer support is new. Far different from the simple phone messages of the past, AI actually has a conversation with customers and responds the way a human might. Because of this, many customers are more satisfied than they are with the automated phone systems of the past. ChatGPT for customer support is so far the most popular way businesses are using this technology.
Do you need a basic report on a certain subject? Let ChatGPT know about it with a quick ask. Businesses who want basic stats from 2021 or prior will find that a ChatGPT summary often sheds light on a certain topic or trend. ChatGPT as a personal assistant gives workers the feeling that they always have a quick way to get the answers they need on basic topics.
Emails and presentations are another big part of office life. Businesses that want to give their workers an edge will teach employees how to use ChatGPT effectively for emailing and presentations. Keep in touch with customers easily and more cheaply by letting ChatGPT construct basic “stay in touch” emails. Workers will also find that ChatGPT works great for brainstorming ideas on presentation subjects.
AI Shines in Customer Support
In a world where billions of people are communicating online and all at one time, it can be impossible for the average human worker to handle every request. Their job is already stressful enough. By using ChatGPT to handle the most basic questions a customer has, you free up a human workforce to take on the more complex questions from your customer base.
ChatGPT creates a record of staff-customer conversations. Just having that written record to go through sheds light on what customers need from your business. For example, if 100 customers a week ask why a certain service costs so much, it might let you know that your pricing irks customers of that service. They don’t feel like they’re getting what they pay for. From there, you can adjust things so that customers feel like they get what they pay for.
The most obvious benefit of AI customer service is that it saves businesses money. It’s significantly cheaper than a human customer support agent, handles more inquiries at once, and never needs to take a sick day. It also doesn’t suffer from the emotional toll of dealing with unhappy customers each day. AI just answers the questions it receives and moves onto the next question.
A New Era for Online Businesses
Almost every business in the world is online now and benefits from the automated nature of internet searches, local SEO, and customer service. AI is just another tool in your arsenal. The great thing about the business world is that it’s never permanent. You can experiment with something, see if it works for you and your customers, and then move onto the next solution.
Publications like Forbes frequently highlight the way AI can positively change customer service. Businesses should take things on a case-by-case basis. AI may work for one part of your business but not another. And in certain niche industries, AI may work in many areas (or none).
Almost every business should at least investigate a little further into the mysteries and possibilities of AI.