ENTREPRENEUR HANDBOOK

No Result
View All Result
  • Finance
  • Technology
  • Marketing
  • Human Resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
Advertisement
ENTREPRENEUR HANDBOOK
No Result
View All Result
ENTREPRENEUR HANDBOOK
No Result
View All Result
Uncategorised

How customer analytics records create a better experience

Discover how building analytics models from customer records can significantly enhance your business's customer engagement, loyalty and revenue generated

By Editorial team | Updated July 27, 2021 (Published 27/12/2018)

Customer analytics have turned consumer visits to the online world into a one long Baader-Meinhof phenomenon experience. A good example of this in practice would be;  If you had searched for a new car on a particular website you had visited before, then all of a sudden versions of cars similar to your original search / previous searches start popping up all over the website (including customised offers based of your customer record).

Related posts

Why a fractional GC model is Often a smart move for scale-up legal support

Understanding the Return Potential of Entrepreneurship Through Acquisition (ETA)

Why Europe Is the Global Leader in Digital Transformation for Enterprises

While this happens naturally in real life, online, it is engineered by data-based technologies that ensure digital marketers can feed you what the analytics of your behavioural or other forms of data held shows you are most interested in.

Making sense of a customer analytics record

Customer records are retained data a business holds on any existing or prospective customers, this data is used to build a profile for each customer (this is critical to marketing and customer service functions). These records enable businesses to build models that enable them to personalise a web-based marketing or sales experience to individual customers (with the aim of creating the best chance of conversion and revenue maximisation per customer).

These models are most commonly referred to as customer analytics record and are usually constructed to help build a full analytics model (also known as CAR).

What makes up a typical customer analytics record?

These models are typically built using records with information ranging from behavioristic, geographic, psychographic to demographics.

  • Demographic data and geographic records for existing customers are easy to obtain, and they range from sex, income, and age to climate, country or the city you reside in.
  • Psychographic data is not as easy to come by. It is data about your hobbies, opinions, personality or interests. This kind of information is usually sourced from social media platforms.
  • Behaviouristic data, on the other hand, is what feeds digital marketers clues about your purchase, surfing and communication data, as well as your payment history.

Overall customer analytics models enable businesses to make sense of raw data, join up the dots and better understand who their customers are, what they want and deploy digital marketing strategies that will maximise the sales potential of any particular customer (hence the frequent cases of the Baader-Meinhof phenomenon that customers encounter online).

Such records are life-saving for companies with millions of customers whom all require a listening ear and a personalised customer experience to maximise conversion, upselling and overall revenue generation. Customer analytics is employed in such a case to analyse a customer analytics record and to unearth critical insights that drive patterns and trends.

 What are the benefits of an analytics record?

  • Costs reductions from well-targeted marketing campaign executions that have gone a step further and anticipated the sales outcomes. No more shots in the dark; hello certainty!
  • Most often businesses assume that they understand what their customers want. An analytics record will provide you with accurate insights into what drives your customers. This will help you innovate more around your customers as you solve the problems they encounter with your product or service and as you get feedback on emerging trends from your records. This will lead to the creation and design of new and improved products that promote your customer’s satisfaction.
  • Due to advancements in technology and readily available data, most customers now have taken charge of their conversion journey. Through a quantitative and qualitative analysis of your customer’s records, you can help adjust your digital marketing strategy to enhance your customer’s journey and acquire more conversions.

A final word

Analytics models are only as good as the data their built off, thus trusted data sources are critical to building an accurate and detailed customer analytics record. Without reliable data and accurate models you might as well just go back to mass marketing and forget personalisation.

Related Posts

Legal

Why a fractional GC model is Often a smart move for scale-up legal support

Scaling a business is exciting. There’s momentum, ambition and often a growing sense that things are starting to click. You’re...

Published by Sarah Clark
7th May 2025
Read more
Finance

Understanding the Return Potential of Entrepreneurship Through Acquisition (ETA)

The traditional image of entrepreneurship often involves a brilliant idea, a garage, sleepless nights, and a high-stakes gamble on creating...

Published by Editorial team
4th May 2025
Read more
Technology

Why Europe Is the Global Leader in Digital Transformation for Enterprises

In today's rapidly evolving digital landscape, organizations worldwide are racing to adopt innovative technologies and modernize their operations. Amid this...

Published by Editorial team
16th April 2025
Read more
Advertisement
Advertisement
Entrepreneur Handbook

Copyright © 2013 – 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

Sections

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Luxury
  • Start a business

Information

  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 – 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.