ENTREPRENEUR HANDBOOK

No Result
View All Result
  • Finance
  • Technology
  • Marketing
  • Human Resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
Advertisement
ENTREPRENEUR HANDBOOK
No Result
View All Result
ENTREPRENEUR HANDBOOK
No Result
View All Result
Digital marketing

The benefits of PPC marketing automation

By Editorial team | Updated July 27, 2021 (Published 25/10/2019)

Related posts

  • Top 13 marketing automation software tools for small businesses
  • Modern Marketing: Concept, Features & Benefits
  • Top 10 Benefits of Business Process Automation

Paid search advertising or search engine marketing (SME) has become an integral part of digital marketing. Whereas many businesses are investing heavily in paid search advertising, others are uncertain and lack confidence about the viability of this marketing strategy.

Related posts

Kickstart your word of mouth franchise marketing strategy

4 ways to take your business to new audiences

How to sell on Instagram using funny photos

The reality is that those companies investing in paid search ads with the right budget are reaping tremendous benefits. From an increased market base to enhanced profitability, PPC marketing is just the way to go. With stiff product competition in various industries, marketing strategies have become the primary bases for competition. Below is a list of the essential benefits reaped from PPC marketing automation by organisations.

Increased brand recognition

PPC is not limited to search engines alone; social media platforms also have their own paid advertising programs as well. The more you place paid adverts on both search engines and social media, the more people get to know about your brand. Although it may seem expensive because you pay per ad click, paid search advertising may be pocket-friendly in the long run. This makes it a perfect strategy for small businesses that have a limited budget to use.

Fast results

No matter how optimised your website is, organic search engine optimisation takes a lot of time for you to see any results. Whereas when doing paid search advertisements, the results are instant. Your adverts are visible after a short while, leading to immediate traffic to your website.

Linked to this benefit of paid search advertising is its ability to quantify marketing results. This is especially when compared to traditional marketing approaches. You can see how many people viewed your advert, how many have clicked on it, or whether those people are male or female and much more. With PPC advertising, you get a lot of insight into the people who are most likely to interact with your business.

Advertise to a targeted audience

Whether the aim is to create awareness of a new service or to sell more products, paid search advertising can play a very significant role in accomplishing these business objectives. Also available are a range of ad-targeting tools that allow very granular targeting. For instance, targeting by location, phone, language, time of day, and even previous site visits.

Only pay when someone clicks your ad

One of the best advantages of PPC is that you only pay if someone clicks on your advert. The cost of one-click may vary depending on how competitive your keywords are. Businesses can set campaign budgets with which they are comfortable. You can also stop a campaign if you cannot see any tangible results from your campaign.

One question that marketers ask about paid search advertising is whether to outsource the PPC management or to recruit someone to do it in-house. It is more advantageous to outsource your PPC campaign to a dedicated PPC Management Team. These agencies have access to all the necessary PPC Automation software and also have the experience and the knowledge to make your campaign a success.

Related topics

Tags: Pay Per Click (PPC)Promotion

Related Posts

Marketing

Kickstart your word of mouth franchise marketing strategy

A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of...

Published by Editorial team
27th July 2021
Read more
A laptop on a blue background surrounded by different marketing methods including data based marketing, experience marketing and more
Marketing

4 ways to take your business to new audiences

Expanding your customer base and profits can be a challenge and its one that almost every entrepreneur has faced. Successful...

Published by Editorial team
27th July 2021
Read more
Digital marketing

How to sell on Instagram using funny photos

How do you attract a large flow of target customers when you seemingly have already tried everything that you can...

Published by Lisa Griffin
27th July 2021
Read more
Advertisement
Advertisement
Entrepreneur Handbook

Copyright © 2013 – 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

Sections

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Luxury
  • Start a business

Information

  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 – 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2025 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.