Kickstart your word of mouth marketing strategy
A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of a bigger brand. Your customer...
Business promotion
What is outdoor advertising and how can you utilise it?
With so many businesses launching on a daily basis, whose first port of call is the advanced targeting platforms of Facebook, Google and Twitter, it’s...
The psychology behind slogans
Take a moment and think about some of the most memorable marketing slogans. Whether referring to the “Just Do It” phrase associated with the Nike...
Build your influencer marketing strategy
Over the past few years, on average, companies have typically spent somewhere around 11 or 12 percent of their budgets marketing their various products and...
How to sell on Instagram using funny photos
How do you attract a large flow of target customers when you seemingly have already tried everything that you can think of? Instagram! It’s not...
Google, common-sense and SEO
First off as the title suggests, much of SEO/ gaining decent search rankings is common sense. It still amazes me the number of people who,...
4 steps to effective blogger outreach
Like it or not, bloggers are the digital gatekeepers of your target audience. If you want to make your product instantly known to any online...
Top 34 PR companies & agencies in the UK
Typically PR or public relations agencies are much more necessary for later stage/ funded startups but it also entirely depends on your business. Whether you're...
How to get your business in the newspaper
Getting yourself written about in the press is the most effective form of free publicity there is. Why? Because huge numbers of people read newspapers...
35 ways to promote your business effectively
Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In...