Promotion

Paid search advertising or search engine marketing (SME) has become an integral part of digital marketing. Whereas many businesses are investing heavily in paid search...

A new franchise business is a bit of an anomaly. You’re new to the scene, but have the recognition of a bigger brand. Your customer...

Expanding your customer base and profits can be a challenge and its one that almost every entrepreneur has faced. Successful entrepreneurs and founders like Tom...

I first read the word “growth hacking” in an email sent by a coworker in which he told me that we had to organise a...

Getting yourself interviewed or written about in the press is the most effective form of free publicity there is. Why? Because huge numbers of people...

Finding a product or service to sell is only half the story. Now you have to get out there and tell people about it. In...