No Result
View All Result

Subscribe
  • Finance
  • Technology
  • Marketing
  • Human Resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
Advertisement
No Result
View All Result
Subscribe
No Result
View All Result
Subscribe
Sales

7 strategies to improve customer engagement

By Editorial team | Updated July 27, 2021 (Published 14/7/2021)

Related posts

  • Interactive digital signage as a perfect tool to improve your customer experience
  • 5 Proven strategies to improve retail sales
  • Best ways to improve your team's engagement level

You are bound to react with delight when someone buys from your company. However, if that person makes just a one-off purchase and doesn’t regularly return to order more things from you, they are going to contribute little to your company’s longer-term growth. This is why customer retention should be very important to your business.

Related posts

Leading Cybersecurity Initiatives: A Strategic Blueprint for UK Entrepreneurs

Decoding Headless Commerce: Unleashing Flexibility and Innovation in E-Commerce

How to Use Large Language Models like ChatGPT for Customer Service

Build personal relationships with your customers

This means learning their names, stories and buying habits – in short, treating each customer as a person you are interested in getting to know rather than just making money from.

So, as a particular customer’s birthday approaches, you could email them a “happy birthday” message – or, perhaps better still, post them a physical card, given how easily an email could be overlooked.

Provide content that would likely interest your customers

As you increasingly get to know your customers on a personal level, you can also gain a valuable insight into what kind of content would be most useful to them. You could then create webinars, videos and blog posts of this sort before sharing them all through a customer engagement platform that would let you see which of this content spurs the most engagement.

Start a customer loyalty programme

“We’d all love to think that customers will buy from us again and again, with brand love being the driving motivation,” Herb Jones, chief marketing officer of Fracture, tells Business News Daily. “Unfortunately, reality doesn’t work like that.”

For this reason, he recommends introducing a customer loyalty scheme to “ensure that you are recognising your most valued customers and keeping them connected.”

Stay active on social media

To put it bluntly, any brand lacking a social media presence could too easily be perceived as irrelevant. Therefore, you should be sure to interact with your company’s fans across a wide range of social media platforms – as doing so would help you to foster a strong online community.

Offer a high level of customer support

A customer could soon become disillusioned with your brand if this person often finds that, when they have run into a problem with one of its products or services, you leave them in the lurch. So, whenever a customer sends a question your way, make sure you have service staff ready to answer it to the best of their ability.

Invite your customers to leave feedback

Encouraging this – such as by sending out surveys or requesting email reviews – after a customer has interacted with you will show them how eager you are to improve your service.

Naturally, after noticing the extent of your dedication, this customer could grow more inclined to stick around to see just how much better things get.

Showcase testimonials

In a survey reported by CustomerThink, 70% of respondents said they trusted consumer opinions posted online. By posting testimonials to your brand’s social media pages or website homepage, you could demonstrate why more people should, so to speak, tip their toes in the waters of your product or service offering.

Related Posts

Cyber security

Leading Cybersecurity Initiatives: A Strategic Blueprint for UK Entrepreneurs

In the dynamic and ever-evolving digital landscape, UK entrepreneurs must not only adapt to but also lead the charge in...

Published by Editorial team
21st November 2023
Read more
eCommerce

Decoding Headless Commerce: Unleashing Flexibility and Innovation in E-Commerce

Headless commerce's growing popularity and success have drastically changed how businesses approach e-commerce. Headless approaches allow for greater flexibility, scalability,...

Published by Editorial team
3rd October 2023
Read more
Technology

How to Use Large Language Models like ChatGPT for Customer Service

In the realm of artificial intelligence (AI) and natural language processing (NLP), Large language models (LLM) have sparked a revolution,...

Published by Editorial team
3rd October 2023
Read more
Advertisement
Advertisement
Entrepreneur Handbook

Copyright © 2013 – 2023 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

Sections

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Luxury
  • Start a business

Information

  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 – 2023 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, UK.

  • Finance
  • Technology
  • Marketing
  • Human resources
  • Insurance
  • Legal
  • Procurement
  • eCommerce
  • Leadership
  • Advertise with us
  • Privacy policy
  • Terms of use
  • Contact us

Copyright © 2013 - 2023 Entrepreneur Handbook Ltd. All rights reserved. Registered offices at 20-22 Wenlock Road, London, N1 7GU, United Kingdom.