The global digital signage industry has steadily been growing, and it is a trend expected to carry on over the last couple of years. As digital promotions become the preferred marketing channel, digital signage will increase demand in various industries. Remember, in the 21st century, digital promotion of services and products remains the preferred advertising strategy. All these have brought about interactive digital signage, with touchscreen monitors bringing many commercial and social benefits.
Incorporating touch monitors in various industries such as retail, hospitality, and banking brings about modernity, innovation, differentiation and originality. Many people are attracted to digital signs since they can display creative content, up-to-date offers, improve the brand’s image, and make the target customers remember content longer. Ultimately, it influences the purchases which customers make.
Notably, digital signage has become indispensable for many businesses because it will enable customers to interact with touchscreen solutions giving them the best experience possible. Research shows that interacting with a creative visual catalogue is one of the leading causes of increased touchscreen purchases.
So, what do you stand to gain from using interactive digital signage like touch monitors? Take a look!
Engagement
The remarkable thing about interactive displays is that they invite your target audience to become participants. Once they do that, there is a high possibility they will become customers. You might not realise this, but more people are increasingly interested in the experience than the product. With touch monitors, it is easy to achieve this since you can catch the attention of passers-by using an intriguing invitation for interacting and engaging them with your brand.
Likewise, when you have in-store displays, it becomes easier to provide self-service touch screen kiosks where your customers can access the catalogue or promote your loyalty card. You can also convince visitors to sign up for your competitions. Having interactive displays will allow you to connect with your customers better.
Improved wayfinding
With touchscreen digital signage, wayfinding couldn’t be any better. Since public maps can often be extensive and do not give the user additional information about the featured locations, they aren’t as effective as they should be. Thankfully, interactive digital signage solutions such as LOOK DS allow users to navigate as conveniently as possible. They also inform the user of everything they need to know at an interactive level.
It is a solution that ensures that no one gets lost in the hospitality or banking industry. Finding places will be much more comfortable and won’t need staff to give guests directions when they should be attending to other duties.
Empowering customers
Today’s customers are pretty modern and have seen various digital innovations that have changed their approach to doing certain things. Now, they want the freedom of going through different products whenever they are in the store. They also want to be informed about the latest updates and offers. They want to feel they are serving themselves while looking at what they are interested in without making endless trips around the store.
Having touchscreens set up like interactive kiosks can allow your customers to access store information immediately after walking in. They are the perfect solution for communicating directly with the brand.
Better versatility and scalability
With interactive digital signage, you are guaranteed versatility instead of other means of communication since you can show hundreds of content types, all managed centrally. Your customers will conveniently access whatever information they are looking for as they navigate through the touch monitors. What’s better, you can run updates quickly and more comfortably, ensuring all your screens never pass the wrong information to customers.
Also, if you want to expand your system, you only need to invest in more touchscreens and be guaranteed to provide your customers with the best experience possible.
Acting as a promotional tool
When they think of marketing, most people think it will be successful when they bombard their customers with endless ads, but that is not the case. Overwhelming your target audience with adverts might not only scare them away and not want to be associated with your brand. When customers interact with digital signage, advertising is never the first thing they are interested in.
Thankfully, you can display attractive ads on your interactive signage solution. It will convince customers to buy and provide them with more trustworthy and reliable content. This is effective since it allows your audience to consciously and voluntarily click on the screen. It gives them control over their actions.
It is easier than ever to enjoy the benefits that interactive digital signage has in store for your business. All you need to have is a few touch monitors installed in the right places and watch their impact on your operations. You will create an environment that enhances customer experience, employee workflow and happy customers. Eventually, you will notice better productivity and an excellent ROI.
