Does your website feel a little stagnant at the moment? Are you struggling to convert the traffic you do get into customers and you aren’t quite sure why? If that’s the case, read on and we’ll share 5 changes that you can make to your website today and instantly improve your conversion rates!

1. Speed that darned website up!

Not only is page load speed a ranking factor in Google, but it’s also the easiest way to turn new website visitors off before they’ve even engaged with your content.

The fact is, if a website takes longer than 5 seconds to load, there’s a good chance that most users will abandon the website entirely. And those who do stick around are even less likely to convert – especially if each new page, image, or video takes an age to render.

Check out these page load speed stats if you aren’t quite convinced…

2. Give your content a much needed facelift

When was the last time you gave your website content a once over? Did you write it yourself or did your web designer fill in the gaps for you?

If you are struggling to convert customers through your website there’s a very good chance that one of the biggest faults lies in your website copy.

• Are you perhaps waffling on about yourself a little bit too much?
• Do you highlight your target audiences’ biggest pain points immediately and offer your solution?
• Are your website visitors faced with a massive block of text the moment they arrive?
• Is your content spaced out accordingly with bulleted lists, headers, and line breaks to make the information ‘scan-able’ and easier to digest?
• Is your value proposition abundantly clear?

If writing is not your area and you don’t know where to begin with improving yours, it is definitely worth hiring an agency that specialises in SEO services to give yours a much needed facelift. Your prospective customers will thank you for it!

3. Create an intuitive UX design (with internal linking)

Your website might be pretty, but just how easy is it to navigate? Are your new website visitors able to easily navigate their way to the information they need? Do you have intuitive internal linking that effortlessly guides your prospective customers to the appropriate products or services that suit their requirements?

Again, just as Google rewards websites with faster loading times, they are also looking for businesses who are dedicated to providing a seamless on-page experience.

Improve your UX design and you will be rewarded for it with greater conversions.

4. Create the path of least resistance for sales and sign-ups

How many hoops do your prospects need to jump through to make a purchase? If you have an e-Commerce website for example, and your customers have to create an account in order to make a purchase, you are instantly losing 10% of your potential business.

Create the path of least resistance, always.

The modern consumer is inherently lazy and in a terrible rush so if you want the best shot at converting them into loyal, paying customers, you need to make it practically effortless for them to do so.

5. Do your keyword research and understand search intent

How much research have you put into your focus keywords? Are they present in your headers and content? Not only that, but do you truly understand the intent behind each keyword? The reality is, if you didn’t do extensive keyword research, there’s a good chance that the traffic you are attracting to your website is not as qualified as it could be!

The greater the understanding behind your keywords, audience, and search intent, the far more likely you will be to accommodate their needs and thus convert them accordingly with your content.

Final thoughts: Let the experts work their magic

In truth, these are just a very small handful of the many potential problems that your website could be littered with. And unless you are an SEO expert with the time and resources to invest in setting everything right, it may be worth outsourcing everything entirely to the professionals.

There’s both an art and a science to converting traffic into customers and if you are failing to reach your potential, you’re losing out on a lot of money. The right digital marketing agency can help you remedy that!