Best practices for e-commerce are always evolving as time goes by. It can be challenging to tell which trends are only temporary and which are for the long term. Companies are pouring more money into their user interfaces (UI) as the popularity of online shopping just keeps on rising. Because of this, customers keep looking to their preferred companies for better designs and seamless online shopping experiences.
Online companies cannot afford to lose any ground when it comes to their UI if they want to compete with the leading suppliers in the market. Even small inefficiencies can have a big impact on sales. User experience (UX) statistics show that customers who are frustrated with the app are unhappy, dislike using it, are likely to delete it without using it, or, in the worst-case scenario, are likely to tell others about their negative experience.
A successful checkout page design is essential to the growth of online companies. Even some UK digital agencies are adapting to it. It is usually difficult to know where to begin or which qualities are most important. This article will give tips to increase conversions by optimizing e-commerce checkout UX design.
Why Optimize the Checkout Page?
An online company’s checkout page is the web page that consumers see when they proceed through the checkout process step by step. It is where they finish placing their orders and provide payment information.
Online companies utilize a variety of tactics called checkout optimization to speed up the e-commerce checkout process. Converting clients and encouraging repeat purchasing behavior is much simpler when the checkout process is flawless and simple to use.
Online companies should recognize how crucial it is to have simple payment options available during the checkout process for customers. That being said, here are five eCommerce checkout UX design tips to increase conversion rates.
Inform Shoppers of the Total Cost as Quickly as Possible
As we all know, online shoppers have grown to expect fast and free shipping. According to Forbes, free shipping significantly boosts sales. While this may not be something that all companies are amenable to, businesses should be as transparent as possible, especially in terms of costs. That being said, it is important for companies to display the total cost as early in the process as possible.
When additional expenses are imposed at the moment of purchase, shoppers shouldn’t be taken by surprise. They begin to doubt the necessity of the purchase and whether they should go through with it. Provide as much information upfront as possible. Include taxes, shipping prices, and any additional expenses so that shoppers are aware of the total cost before completing the checkout process.
Allow Shoppers to Checkout
Never have shoppers register or create an account before letting them make a transaction. Shoppers find it inconvenient to go through this process or have several steps. It slows them down and might cause them to reconsider whether they want to proceed.
The shopping experience might be ruined by this process. It may lead to cart abandonment. Giving shoppers the option to checkout as a guest and not create an account is the best course of action.
The fact that shoppers are not pressured to their personal information further demonstrates that regard for their privacy. This also improves the likelihood that shoppers will come back and open an account if they like the products and if there is less hassle upfront. Additionally, online companies could drop the concept of creating customer accounts entirely and just have shoppers use the checkout process.
Prioritize Mobile-Friendly Checkout
Give a mobile-friendly design top priority. Despite the enormous growth in e-commerce over the past few years, mobile e-commerce continues to become more popular and might be the next significant buying frontier.
According to Insider Intelligence, mobile e-commerce sales will reach $534.18 billion in 2024 or 40.4% of e-commerce sales. Online companies run the risk of losing a significant part of their online shoppers if the checkout page is not made mobile-friendly.
Additionally, companies should make sure the checkout button is operating properly. The company will be accessible to mobile shoppers if the checkout procedure is responsive.
Offer A Variety of Payment Options
There are more methods to purchase a product if shoppers have more payment options. Shoppers are more likely to complete their transactions if they have additional payment methods to choose from.
Although offering more than one payment option may initially cost a company a little more money, it will provide shoppers with additional options. In the long run, this can help increase sales.
Make A Single Page Checkout
The key is to optimize a single-page checkout. Shoppers may become a little discouraged or impatient if they have to click through several pages to purchase a product. This may result in a more convenient shopping experience, which can encourage shoppers to checkout their orders.
Not only that, shoppers may review their order and details simultaneously on a one-page checkout, saving them the effort of repeatedly verifying. In the end, a single-page checkout enhances shoppers’ experience all into a single action, which is to purchase the product.
The Bottom Line
Cart abandonment is a challenging issue to resolve. By following these tips and creating a seamless checkout process from beginning to end, it could potentially convert site visitors into paying shoppers.