Videoconferencing – the future of business communication

Video conference

Videoconferencing – also known as visual collaboration – is becoming increasingly important to businesses. As recent research carried out by Redshift shows, videoconferencing is likely to take over email and conference calls as the preferred method of communication for businesses in the next three years.

The popularity of videoconferencing is on the rise amongst businesses as they begin to reap the benefits of the new technology. We’ve listed the 3 main benefits!

Staying connected

With increasing amounts of businesses outsourcing specific job roles and operating on an international scale, visual collaboration is a valuable groupware in communication with employees who are in different parts of the world and unable to travel to the same location. It is essential for those businesses who want to keep track of progress and projects while ensuring that all employees are receiving the latest training in all aspects of their business.

The report conducted by Redshift Research surveyed more than 1,200 business decision-makers who were asked to choose their preferred communication methods in use today. Although respondents ranked email communication highest (89%), followed by video/conference calls (64%) and videoconferencing third (47%), those same business leaders expected the latter to be their most preferred collaboration tool within the next three years.

This indicates that while videoconferencing isn’t yet the most preferred communication method, businesses are anticipating that it will soon become an essential part of being a successful business.

Improved technology

The expected rise in the importance of the role of this collaborative software could be put down to the advancement being made in the technology the communication tool uses. Cameras, monitors and microphones are always being improved and updated, along with the software needed to run video conferencing. As the technology is updated and advanced, reliability also increases.

Videoconference softwares have already seen tremendous advancements, allowing participants in a video conference to share data with each other. This data can be displayed on the screen for all participants to see and even interact with: something beneficial for businesses when sharing progress or analysis reports with colleagues, management or clients.

Increased popularity

The rise in popularity is due to the availability of consumer videoconferencing packages that people use at home. The report carried out by Redshift Research found that 83% of the business leaders surveyed, and almost 90% of those in their 20’s or 30’s, used the software at home. Almost half of these respondents used it at least once a week.

In today’s modern business world, telecommuting is becoming much more popular and commonplace. An employee working from home or somewhere other than the office,  allows her/him to still keep up with what is happening at the office, even if they can’t make it in themselves. This can also help employees make the most of any sick days or paternal or maternal leave.

Businesses are already recognising the many upsides to videoconferencing and are preparing for it to become a large part of how they do business. If visual collaboration can reduce costs in organising mass training and enabling communication to occur simultaneously from anywhere in the world, then it’s surely worth using!