Search Engine Optimisation (SEO) is something that all businesses must undertake. It is best described as a way to boost your ranking when searches are completed online. Defining parts of the SEO strategy are straightforward, but the key to success is in using the right SEO software, such as seozoom.com, to monitor and improve your techniques.

The truth is most internet users will search on a keyword or phrase and look at the results on the first page. It’s rare for a user to click on the second page of results.

In other words, you need to be on the first page, and that means getting your SEO strategy right. Here are four things you should do:

1. Choose The Right Keywords

The most important first step is to locate the right keywords. You can’t simply choose any word, it’s important to consider what best describes your service or product, which words people are likely to be searching for, and whether there are any unique ones.

One of the most effective way to move up the rankings could be to use long-tail keywords – simply put, keywords made of multiple terms: this may lead you to face less competition, increasing the chances of placing your content on the first page.

2. Create Great Content

Identifying your keywords means you can create effective content. This is the quickest way to put the identified keywords to good use and helps Google, and other search engines, find you and make you rank.

Instead of focusing on one keyword per content piece, as one did in the old days, it is very important to study the search intent behind a specific need in order to build the entire text on a primary keyword and all of its secundary ones. It is a best practice to include this primary keyword of the intent obviously in the content body and title, as well as in the alt tag for images, and in the meta description.

Your content should then focus on quality and informative writing. Don’t overstuff it with the main keyword, since Google will knock you down the rankings for doing this!

The aim is to create an informative and useful piece of writing that internet users will find enjoyable and helpful, allowing Google to rank you higher and drive more customers to your site.

3. Use All Available Options

To ensure your content is well received by the search engines you need to include backlinks. This means including links to other articles on your website and linking with reputable third-party sites. The more reputable the site, the better for your credibility.

Alongside this, you should make sure that you add content regularly: this shows the search engines your site is still relevant. It’s also important to build a strong social media presence. That means engaging with others, using your business name, and taking advantage of crucial keywords when possible.

The stronger your social media profile, the better search engines will see you.

4. The Right Software

The right software makes all the difference, it doesn’t just track your SEO progress, it helps inspire future projects and improve existing ones.

SEOZoom is one of the best options currently available. It was created in Italy by two software and SEO specialists with decades of experience behind them, and released after over a year of testing back in 2015.

Today, you can access a free 7-day trial to see how powerful this SEO suite is. Prices for the access to the platform and its tools vary from €59 to €569 per month, depending on how many pages you want scanned by their SEO Spider, the number of keywords to keep monitored, and that of project slots you need in the dedicated area, for instance.

It has an impressive array of tools and features, all of which are easy to access and use. You’ll also find a committed, knowledgeable, and friendly customer support staff.

Key features include:

• Optimisation tips of all web pages to improve SEO
• AI automatic text editing and manual text editing supported by a real time SEO analysis, that helps keep an eye on your competitor’s pages on the same topic
• Analysis of search intents to help you best cater for them
• Inspection of all pages on your website to locate any errors that affect SEO
• Customizable reports to ensure you have all the information you need
• Dedicated keyword research, giving you industry-specific suggestions
• Comprehensive tracking and reporting of your SEO projects

This software is well-designed and effective. The free trial will almost certainly turn into a subscription.

Summing Up

Getting your SEO strategy right is instrumental to the success of your business. The good news is that it’s not as difficult as you think, especially with the right ally.

Simply deepen the four steps above and implement them every time you create content or post on social media. When done properly, you’ll quickly find yourself ranking highly in search results.