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The 5 Most Popular Destinations for Incentive Travel

By Editorial team | Updated August 31, 2023 (Published 31/8/2023)

If you’re responsible for organising your company’s incentive travel program, the first step is to search for incredible destinations. When it comes to this, the key is to choose places that can inspire and motivate individuals to improve their performance even more, helping your organisation achieve its goals. Thankfully, there are so many of these places. But if you need some suggestions, here’s our list of the five most popular destinations for incentive travel.

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Italy

Rewarding employees with an all-expense paid trip to Italy is a sure-fire way to inspire them to go above and beyond in helping the organisation reach its goals. The country boasts incredible natural beauty, rich history, and delectable cuisines. Given Italy’s numerous attractions and activities, your employees will have a blast on their holiday. They will return motivated, ready to give their best at work.

When sending an employee on an incentive trip to Italy, you should carefully plan the itinerary. The country is full of beautiful places guaranteed to delight every visitor. Sicily is an ideal place to go for those who love culture, history, and nature. From pristine beaches to the majestic slopes of Mount Etna, the island’s breathtaking natural beauty will inspire anyone who visits.

Rome is another destination to consider for an incentive trip to Italy. It’s one of Europe’s most beautiful cities, offering a mix of history, culture, arts, and incredible food. Delight them further by booking early access to the Vatican Museum and Sistine Chapel. Follow it with a VIP dinner at one of Rome’s top restaurants.

Lake Como is another picturesque region worth visiting on an incentive trip to Italy. The scenic lake is home to picturesque villages that are fun to explore. You’ll also find luxury villas and gardens, offering the perfect spot to relax and soak up the region’s incredible natural beauty.

France

France is one of the world’s best places for incentive trips due to its stunning landscapes, rich cultural heritage, mouth-watering cuisine, and picturesque countryside. The country offers a range of activities guaranteed to inspire everyone who visits.

Consider booking a stay in Cote d’Azur, or the French Riviera. These picturesque regions offer the perfect base for exploring the South of France. From scenic rolling hills to majestic vineyards and beautiful lavender fields, the South of France is sure to impress. Don’t forget to book fun outdoor activities like cycling and hiking. You can also book a rental car if they prefer scenic drives through the picturesque countryside.

France is renowned for its mouth-watering cuisine, and that’s another reason to consider the country for an incentive trip. While Paris is home to some of the world’s top restaurants, including those with Michelin stars, you’ll also find great eateries in other parts of the country. For instance, Brittany is renowned for its fresh seafood, while the Auvergne region is best known for its hearty stews. If your employees love to eat, a food tour in France would be an ideal activity to include on the incentive trip.

Portugal

Portugal is a fantastic incentive travel destination with plenty to offer for visitors, from historical and cultural sites to gorgeous beaches and delightful restaurants. The country’s varied landscapes will inspire even the most discerning visitor. Its coastlines are rugged and dramatic, and bustling cities like Lisbon and Porto are brimming with old-world charm.

Include a sightseeing tour on your employees’ incentive trip to Portugal. For instance, they can tour the charming town of Sintra in Lisbon, starting at the beautiful Penha Palace. As one of Portugal’s seven wonders, it is renowned for its fascinating architecture. On a clear day, you can marvel at the panoramic views of Lisbon from the Sintra Mountains.

Among the things employees can look forward to on their incentive trip to Portugal are the gorgeous beaches, especially in the Algarve. The region is home to some of Portugal’s best beaches, including those ideal for surfing. If they are into surfing, Praia do Amado near Sagres would be the perfect place. It’s also home to a surf school, ideal for those who want to hone their surfing skills.

Ibiza

Ibiza is another fantastic choice for incentive trips to Europe. It’s especially perfect for those travelling in groups. Best known for its bustling nightlife scene, your employees will have a wonderful time in Ibiza. Another good reason to send your employees to the island is you will find plenty of luxurious rental properties in Ibiza, which offer the perfect accommodation for those travelling in groups.

Your employees will most likely spend their nights partying in some of Ibiza’s top bars and nightclubs. During the day, they can visit hippie markets like the one in Es Canar. It’s a fantastic place to shop for souvenirs and local handicrafts.

A stroll through Dalt Vila is a fun way to peek into Ibiza’s rich history. The ancient town is home to adorable sights like the majestic Cathedral of Santa María de las Nieves and museums like the Puget Museum and Museum of Contemporary Art d’Eivissa.

Croatia

Croatia is one of Europe’s most popular tourist destinations and an ideal place to send your employees for an incentive trip. It’s fast gaining popularity due to its fantastic beaches, historic cities, fascinating history, incredible natural parks, and so much more. Whatever your employees’ preferences, they will love Croatia and come home inspired and motivated.

The beaches are among Croatia’s biggest draws. Be sure to include Zlatni Rat on their itinerary. Also called the Golden Horn Beach, Zlatni Rat is located on Bol Island and is Croatia’s most-visited beach.

Your employees will surely love the opportunity to explore the great outdoors while in Croatia. The country has some of the world’s most incredible natural parks, such as the Plitvice National Park. Plitvice is a UNESCO World Heritage site and exudes natural beauty, with numerous hiking trails taking you to crystal-clear lakes, marvellous waterfalls, and gorgeous greenery. Aside from Plitvice, the other beautiful parks in Croatia are the Krka National Park and Mljet National Park.

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