It isn’t a big secret that campaigns in link building are essential when it comes to ranking organically in today’s digital age. Any business that is looking to rank higher in the search results needs many backlinks. After all, they give search engines like Google web pages the power and context that they require to be considered authoritative. They’ll see a page with a hundred thousand links more trusted than one with a thousand.

However, that’s where the problem lies. Everyone is searching and campaigning for the desired links. And the challenge is trying to get them when everyone else is, this is where the services of a link building agency such as Ocere can help.

While many of us often hear about how the cornerstone of our search engine optimisation efforts should be link building, very few understand why this is the case. Simply put, achieving a high ranking can hinge on our ability to master building links. But that isn’t all. Having a few hundred thousand backlinks alone won’t get you the intended results. That’s because the diversity and quality of the links matter too. What this essentially means is that you must factor in authority, popularity, and relevance in the acquisition of the links.

There are however a few methods that can win you quality backlinks without too much trouble. Continue reading if you want to learn more.

Become a guest blogger

One avenue for driving inbound Web traffic to your website is through guest blogging. Because it is industry-specific and relevant to your field, doing so presents an opportunity to brand your business as a thought leader and expert in the trade. Contrary to what some might believe, it’s not dead. However, you must do it right if you want to attain the intended outcome. Otherwise, you’ll only end up wasting your time if you don’t.

While there’s nothing wrong with blogging through your website, it’s a good idea to post on other guest pages too. In this way, you’ll have access to their followers and draw in traffic that you wouldn’t have been able to if you didn’t. Keep in mind that you must select the sites carefully and ensure they have the authority or it will be a wasted effort.

Mention some influencers on your content

These days, many content creators publish pieces that mention influencers and well-known experts in their posts. There’s a good reason why they do it – not only are they interesting but they’re also able to reel in links. And by following suit, you’ll have a chance to do the same because those mentioned are likely to spread the word on it if they feel that it’s good content. The process behind gaining links might not be fast, but this technique will help speed it up while allowing you to build relationships in the process.

Prospect for links that are broken

Despite being a relatively old strategy, prospecting for links that are broken is still as effective today as it once was in the past. The idea behind this method is pretty simple – you browse through various influencer or industry blogs and send the domain owners an email if you find any broken links. Once you’ve got their attention, you then offer a piece of content that you’ve written as replacement. It’s a lot less tedious than it sounds. There are tools available online that can check through websites for broken or invalid links with no trouble.

Conclusion

There aren’t many digital marketing strategies that can successfully lead to higher rankings for keywords and organic searches than link building. It is for this reason that you must incorporate the above mentioned techniques into your existing campaign. In doing so, you’ll enable your website to elevate the volume to visitors that it gets, which will lead to better conversions and sales for your business. You can also let the experts do it for you.