Look at TikTok from another angle to find several ways you could use this social media platform for your business advertising. Tips and tricks on how to introduce your business on TikTok.
TikTok was a total trend of 2018 – 2019, and it is still growing its impact in the sphere of social media. The number of TikTok downloads has already crossed two billion, and this seems to never stop. Such a huge audience of potential customers makes TikTok super-attractive for businesses. However, far not every business can find a recall among the users of this social media. Why? The average age of TikTok users ranges from 16 to 24. So if your target audience is far from this age range, you’d better seek some other options for your business promotions.
Those who are still on board would probably like to know how to make money for their businesses using TikTok. We won’t make them wait. Make yourself comfortable, and let’s dive into the world of fun and creativity.
What is TikTok? How is it different from other social media platforms?
TikTok is all about video content. This is a paradise for visuals. The application allows creating fun dancing, singing, or comedy 15- or 60-seconds-long videos. Its audio library is huge, and there’s barely any modern hit that you won’t find there. You can pick out the music of all genres including hip-hop, pop music, and film music tracks. The users are free to use any audio content available on the platform.
The application can be used both for shooting videos and their editing. The collection of video editing tools allows applying different filters, blurring your skin with Beauty Mode, changing the speed of the video, and adding effects. Except for the possibility to shoot videos within the TikTok app, one can also upload a prerecorded video from the smartphone. By the way, if you choose the latter option, there’s video editing software with no watermark you can use to make your video look awesome. Some free online editing tools can also help edit your videos outside TikTok.
Create videos
The easiest way to let people know about your business is to join the team of TikTokers. Turn on all your creativity and fun to film your first TikTok video. This is a totally expense-free way to introduce your brand to the users of this social media platform.
By the way, one of the secrets of TikTok is being yourself. Forget about the expensive video shooting process, professional cameras, and a crew of people working to make your ad video look perfect. Joining TikTok, leave behind your worries. Just take your smartphone and start filming. Don’t be too serious; keep in mind that this platform is for entertainment, relaxation, and positive emotions.
Participate in hashtag challenges or become a sponsor for one of those going viral on TikTok? Not enough for you? Then initiate your own TickTok hashtag challenge. Encourage the users to shoot videos where your product/service is filmed and ask them to add your brand hashtag or a hashtag phrase, which will identify your brand for the others. Such challenges unite people by increasing their interaction, which is definitely good for your business promotion.
Enjoy the benefits of user-generated content
When it comes to promoting your business or brand on TikTok, you have to be creative. By sharing user-generated content, you can promote your business ideas and advertise your products using photos and videos made by your product consumers.
Some brands succeeded in such an advertising approach, gaining hundreds of millions of views without posting their own public content. In case you lack knowledge on how this can be performed, you can find the information you need here.
Collaborate withTikTok influencers
One of the most effective approaches to advertising your business on TikTok is getting into a collaboration with the top influencers of this social media. This is especially effective when you cannot reach any connection with the audience your product is aimed for.
The most challenging task in collaboration with the influencers is to find the exact person that will help you build the bridge between your brand and your target audience. The criteria for the choice should be based on:
- The number of his/her subscribers. You’d better work with popular TikTokers but not with the tops. Why? Although the number of their subscribers is lower, their audience is more engaged, so you’ll get better feedback. This is also proven by the statistics. Influencers with under 1000 followers have a 7.2% engagement rate compared to 1.1% in those with more than 100 000 followers.
- Pay attention to the languages that predominate among his/her subscribers.
- Check the influencer’s BIO to avoid any reputational losses.
- Learn about the results of their previous collaborations with other brands.
TikTok advertising is at your service
Similar to other social media, TikTok provides paid advertising services. There are four types of advertising available:
- Native Ads. This one is similar to the Instagram stories where the advert video featuring a button is shown between the user videos. Its duration doesn’t exceed 15 seconds. The efficacy of this kind of advertising is highly questionable as these ads can be scrolled or skipped.
- Brand takeovers. Your ad will appear on the users’ feeds during the day. It will be linkable to your website landing page or your other brand promoting activities within TikTok.
- Branded lenses. Your brand name will be placed on 2D or 3D photo or face lenses.
Conclusions
Using TikTok for business promotion can be a challenging task for a person who knows nothing about this app. But as soon as you get to know this social media better, you’ll find multiple ways to present your brand to TikTokers.
This is sure to be a unique experience, which demands top-level creativity, but you may be sure that your effort will not be in vain. TikTok hides lots of opportunities for your business; you only need to learn it better.