For many startups and businesses throughout Europe, there is no shortage of industry hubs to choose from when planning a business event. There is Berlin, the German capital with its substantial industrial presence and long history as a European centre of trade. There is Barcelona in Spain, with its burgeoning startup scene and rich cultural tradition. Then, of course,  there is Paris, France, which is on everyone’s list because, well, it is Paris.

The one thing that businesses in just about every industry can agree on, however, is that one of the best places for European businesses to see and be seen in London, England.  London is not only one of the most innovative cities but also the most visited city in the world. Plus, for professionals interested in expanding their career networks, there’s no place quite like it. Not convinced? Here is a rundown of why London is a great place to hold business events.

It is a centre of investment

London’s reputation as the financial capital of the world grants it a unique position in the global economy. It’s a crossroads of sorts, where investors gather,  and businesses find backers. Outside of the United States, London has the largest amount of venture capital activity anywhere in the world, with an astounding $842 million in investments in 2016 (the latest date for which statistics are available).

For businesses, that is the most important reason that London is a perfect place to hold their events – it puts them within easy reach of investors with money to spend.

It has unrivalled infrastructure

As far as major cities go, there aren’t many that can rival London for accessibility. There are five nearby airports and a variety of train stations that international arrivals can use to reach the city. Once there, the famed London Underground makes every part of the sprawling city easy to reach.

For those that do not like public transport, the city has plenty of private taxis and limousine services to ferry distinguished guests from place to place, making accommodating the needs of event attendees a simple matter. In addition, a variety of upgrades to London’s transportation management systems remain from the Olympic Games held in 2012, leaving it well-positioned to accommodate traffic generated by events of all sizes.

There’s a venue for every imaginable occasion

While it is nice to know that the city itself can handle everything that goes with hosting a business event, what also matters though is the venue where the event or business meeting will be held. This is another area where London doesn’t disappoint. England’s capital offers hotels with conference facilities of every size and description: you will find everything from small hotels with meeting rooms all the way up to enormous conference hotels located throughout the city.

There are so many hotels with meeting rooms in London that it is hard to settle on which one to choose. No matter the kind of event that a business plans to hold, though, they’re certain to find a site that fits their needs and budget.

Opportunity for tourism

If you ask anyone who has ever attended a typical business event, they will tell you that the biggest problem with most of them is that there is little to do but retire for the evening at the end of each days’ event schedule. In London, however, there is never any shortage of things to do, no matter the hour. That is because London is one of Europe’s premier tourist destinations, drawing up to 30 million visitors from around the world each year.

From the London Eye to Buckingham Palace, business guests will have plenty to keep them occupied when the event isn’t going on. That is also a big plus for the event planners, too – telling potential attendees the event’s in London makes sign-ups a snap.

The bottom line

It should be obvious by now that London makes a perfect spot for any business event. It is Europe’s centre of venture capital activity, there are plenty of hotels for events and conferences located all over the city, and the transportation system is unbeatable. If that is not enough, the city is such a magnet for tourists that holding an event there all but guarantees your invited attendees will turn out.

With so much going for it, it is hard to imagine why any business would choose any other city for their next event. So imagine your company’s logo adorning the entrance to one of the myriad conference hotel venues for events and meetings in London and ask yourself: why did I ever consider anywhere else?