With the advancement of technologies like Artificial Intelligence and Machine Learning, logo makers are becoming more and more powerful. There is now a growing concern amidst graphic designers who have worked hard for years learning and mastering the skills required to create imaginative, powerful, and creative logo designs that they will be replaced by such technologies.
The growth and development of automated and advanced logo designer software available in the market is becoming a concern for the graphic design industry. There are many low cost options on the market that don’t require specific or technical skills. An example of a product would be Tailor Logo which is a platform that automates logo design.
Should graphics designers be worried about logo makers?
There is a fear among the young professionals that next-generation technologies and robots will take over their jobs. However, the truth is that robots will not just take jobs, they will create them. On the other hand, even though advanced logo makers are becoming popular, they can’t replace graphics designers. The following are some of the reasons why.
1. Medium and large businesses won’t automate
Modern logo software offers instant and affordable solutions to the small business owners who are operating on a shoestring budget. However, medium and large enterprises have enough budget to hire a professional for their logo designs, and they will never choose software as a replacement. This is because they understand that they need a professional and creative person who they can convey their brand image and mission statement to. Only someone who knows everything one needs to know about icon, fonts, colour combinations, typography, and latest design trends can create the right branding for a company.
2. Humans still take the lead in creativity
Computers and software are used to take care of the repetitive and time-consuming tasks such as records-maintenance, complex calculations, content development, delivery, etc. However, they can’t replicate human creativity (at least for now). In other words, technology may create unique company logos, but the designs can’t be as creative as those of actual designers who take hours to come up with a variety of concepts until they find the perfect one, and then even spend many more hours polishing it so that the client’s needs are met a 100 percent.
3. A human eye is important for branding
A software can get the general idea about your brand and design a logo based on it. However, you can convey your ideas more clearly to an actual graphic designer. More importantly, you can have a discussion with them and bounce ideas off each other to conceptualise a design that aptly meets your requirements.
In conclusion, the answer to the million dollar question “Will AI replace creative jobs?” is a resounding “no”! Most experts believe that it won’t replace our ability of emotional expression and imagination but rather enhance it in some form or another.
It’s safe to say, that for now, most of the creative jobs in the world including writing, music-making, and of course, graphic designing, etc. are completely safe and impervious to the rising technologies. However, it will be interesting to see how the world evolves as it becomes more and more tech-driven.