Invest your marketing efforts in LinkedIn

Explore the many reasons why now is the right time for your business to invest in Linkedin marketing

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In the years before subscription based shavers and socks, Facebook (FB) was a great land where marketers could work hard and grow huge followings. Then as many people will know this all changed, Facebook began to update its algorithm substantially and diminished the reach for marketers. This was done under the guise of providing better/more targeted content for people using Facebook, an overall better experience.

In reality, this was a small reason for the first of many algorithms to come, the real reason was that investors/shareholders were pressuring Facebook to generate a lot more revenue and that meant they needed more people buying ads. So the FB changes eventually started to wipe out 90% or more of organic reach off Facebook and profile pages. It worked out for investors, though, now you see a company with a huge proportion of the advertising market and billions in revenue, but it also made it nearly impossible to grow an organic following worth the time and effort. Twitter, unfortunately, is now beginning the same journey.

Related: How to grow your business via Linkedin

Why should you use LinkedIn?

Linkedin is different to the other major social media platforms it gives businesses ability to market themselves well compared to any other and instantly offers access to a large customer base, there are a few others key reason below why Linkedin is worth your marketing time and money.

Targeting

If you’re a B2B company or just someone looking for business connections, this is for you. The entire network is over 500 million professionals, there is simply no better place to reach buyers and find many other opportunities.

Pulse

You can now blog on LinkedIn using Pulse and share the content with your entire professional network and with the up to 50 groups you can be a member of. If you write well, can grow your network or if you already have a large network, you can reach a lot of people.

Groups

Many people have looked at LinkedIn as second tier for years compared to Facebook or Twitter for marketing purposes, thus groups have been overlooked. It’s very straightforward to start building a LinkedIn group and the reach remains phenomenal!

The future

LinkedIn is gearing towards being the only network you’ll ever need professionally. With content coming in, education as well and I’m sure some secret projects on the go, it’s simply a fantastic place to get reach and grow your business/reach your professional objectives (They didn’t pay us to say that!)

How should I get started?

There are about a million ways you can get started building a presence on LinkedIn; this post is about why you should refocus more marketing efforts to the platform, so we won’t go in-depth here, but here are a few areas and relevant posts that can help you grow:

Worried the Linkedin algorithm will change like Facebook?

Well, we don’t think it’s at risk from algorithm changes anytime soon for a few key reasons:

In summary  things may change, but given what we’ve seen and LinkedIn’s moves in recent years, it seems a solid bet to build a large marketing base if you want an equitable return compared to the time you spend building your reach.

Related: The ABC guide to social media marketing