Images generally depict different objects, but pictures of people are the most powerful visuals to promote your business. The Medalia online art store conducted an experiment where it replaced paintings with photos of its artists. This resulted in a 95% rise in conversions. A phenomenon like this is connected to human psychology and can be helpful in your commercial campaigns.
You can search for ready-made pictures on stock content marketplaces that provide extensive collections of audio-visual content, with stock images of people being a best-selling category. Read this article to learn how to deliver brand identity and facilitate an emotional connection with your audience using high-quality visual content.
How can stock images of people increase your conversion rate?
Human psychology studies show that viewers are more attracted to images portraying other people than any other type of picture. This happens because the human brain can process these visuals with impressive speed, finding something in a portrayed person that resembles the viewer. Similar studies were performed with animals. For example, elephants, as social creatures, prefer to choose photos of their relatives and demonstrate happiness when looking at them.
In essence, people are willing to belong to social groups. Nowadays, different companies present the same products and services on the market. You can promote your business using the phenomenon of social proof; it’s crucial for customers to understand your products and services are created for and consumed by ordinary individuals. For example, you can demonstrate people using your products or add customer portraits to your website’s feedback section.
The real power of these pictures also lies in emotional connections. Seeing other happy clients or your product’s usefulness in everyday life helps people make a purchase decision. But, you should choose stock images of people that convey sincere emotions to ensure marketing efficiency.
Where can you find royalty-free photos of people?
You can find licensed photos of people on stock content marketplaces. Usually, these platforms provide files on a royalty-free basis, meaning you can buy visuals once and use them for different commercial projects without paying extra fees. When downloading royalty-free photos of people, you can be sure you won’t break copyright laws and can save your resources on producing HD visual content. Moreover, stock content marketplaces feature photos of real people; model releases approve the permission to use visuals for commercial projects.
Depositphotos is one of the largest international stock content marketplaces where you can find paid and free images of people. The platform features different types of audiovisual content, including vectors, illustrations, clip art, icons, infographics, sound effects, music tracks, and videos. As a result, you can find relevant design materials to enrich your projects on a single platform.
On Depositphotos, visuals are sorted into numerous thematic categories on topics like business, nature, children, science, and more. You can clarify your image request using an advanced search filtering system. For example, choose the number of people in a picture, their gender, age, and ethnicity. It’s also possible to search for similar, licensed photos in high quality using the Search by Image tool. Upload a reference file and browse suggested images from the library.
How can you download photos of people from Depositphotos?
- You can visit depositphotos.com/stock-photography.html.
- Create an account.
- Enter your request into the box and start searching.
- Browse suggested pictures and select the one you like.
- Choose image resolution and format.
- Download the file onto your device.
What photos of people are the most engaging?
Photographers can implement and convey different ideas in their artwork when capturing people. But if you want to find visuals to benefit your business promotions, consider the following topics.
Authentic people
Human beings are beautiful in their distinctiveness and sincere emotions. Moreover, there are different unique cultures and extraordinary lifestyles. All these aspects make each person individually appealing and perfectly original. You can use authentic photos of people to convey brand values that your target audience appreciates. For example, promoting your products and services with activity visuals can help attract more millennials to your brand.
People in their daily routine
Our lives consist of small details like caring for children, morning coffee rituals, work rush, or other things. You can use similar visuals to present your products and services organically. For example, put your logo on a cup of tea or make your customers feel cozy when looking at your design.
Groups of people
People are social species. That’s why a person enjoys spending time with friends or caring for their family. Such images convey warm emotions and vivid memories. You can demonstrate groups of people in social advertisements and create a sense of unity in your marketing campaigns.
Talking people
People communicate using words and gestures. They can share their thoughts, discuss ideas, and show their attitude towards a specific situation. It is all about interaction and involvement. You can use stock photos of talking people to present your engagement in business and client problems.
Delighted people
Happiness is one of the most powerful emotions. When you look at a smiling person, there is a natural impression of something pleasing. Moreover, consumers are more likely to buy from people conveying positive emotions. You can use such photos to facilitate transparency of your brand image and make your audience more engaged in buying.
Conclusion
Human psychology is based on a constant search for support and recognition. That’s why photos of people are among the most popular stock content categories. Using these visuals, you can convey your business’s transparency and increase conversion rates significantly.
