Attracting the best talent as a company grows has become pivotal in the modern era. This has been increasingly recognised by everyone associated with business, from governments and cities to companies and sole traders. Governments often make a country attractive via tax breaks and incentives; while cities across the UK offer things like dedicated business quarters, impressive architecture, trendy places to socialise, dependable transport links and a labour force with a variety of skills and talent.
In terms of businesses and recruitment agencies and teams, the most successful are having to stay one step ahead of the game to ensure they snare the right candidates.
Reputation in many ways is everything
Having a strong reputation as a company, or in your field, or even both, will prove to be a huge advantage when it comes to attracting talent. The best talent undoubtedly wants to work for those who are the most reputable and biggest names in their chosen industry, so ensuring you’re the best or one of the best is crucial. If you’re not the right up there, it’s important to have something that makes you stand out from the crowd in the sector.
Creating social visibility
Most of us are now extremely active on social media in some way, shape, or form, be it on Facebook, Twitter, Instagram, or a combination of multiple platforms. Therefore, social media marketing can be a great tool to use when it comes to attracting the best talent. Not only does it allow a company to show what they’re about, but it also allows the company to check out these platforms to find individuals suited to the positions available. This can be done using keywords and by checking out Facebook Groups, for example.
Word of mouth is still important
It could also be a great idea to get current employees on the case when it comes to recruiting new talent. Workers, especially those working in niche sectors, are highly likely to know the right man, or woman, for the job. Moreover, this could prove to be invaluable when on the hunt for new staff. Adding a referral incentive into the mix will help here too, with current staff members more likely to get involved if there’s a bonus to be earned.
Progression is a key part of the value proposition
While hiring new staff members and attracting the best talent is very much about the present, it’s important to remember the future too. Many people heading into new jobs or careers will want to know that they’ll have the opportunity to progress as time goes on, and this will ultimately make them more likely to be interested in the role if they know that the company will invest in them as an individual, helping them to move forward along their career path.
Standing for something
A company these days is much more than a business. It stands for something, and so do the people within it. Outlining the company values and ethos, while also developing the culture within the workplace, will all prove to be attractive qualities to those you’re looking to recruit.
Long gone are the days where recruiting new members of staff relied solely on the hours of work and the pay on offer, with candidates now considering multiple factors such as reputation, values, career progression, and a whole lot more.