Sammy Rubin is the co-founder of the life insurance company yulife, a start-up that strives to offer effective life cover and improve the health and overall wellbeing of its users. Aimed at companies of all sizes, yu life offers an app which encourages its users to implement various different self-care tactics through a gaming system. Users receive awards in “yucoin” for steps they walk or run, meditating and more – which can be exchanged for Amazon vouchers and discounts from Urban Massage, ASOS, EAT and more.
Rubin grew up in the UK and has been in the life insurance industry since the age of 21. After his time at university, Rubin built up an insurance company around his family’s dining room table with his father. The company was called Policy Portfolio, and after only four years of its launch was listed on the Stock Exchange, and sold to Investec.
During Rubin’s time with Policy Portfolio, he became the UK’s youngest director of a publicly listed financial service company. The entrepreneur states that during this time he “had material success, but to many people’s surprise, felt miserable. There was a void in my life that working longer and harder wasn’t going to fill.”
Upon this realisation, Rubin travelled to Israel to gain a deeper understanding of himself and his spirituality. Upon returning the UK, he had a completely new outlook on what he wanted from his career, and became the founding CEO of PruProtect.
PruProtect, now called VitalityLife, is a company that offers life insurance whilst also helping customers to get a better understanding of their health and overall personal wellbeing. After building this brand up to be a successful life insurance company, Rubin begun his creation of yulife, alongside co-founders Josh Hart, Sam Fromson, Jonathan Roomer and Jaco Oosthuizen.
Rubin’s motivation behind yulife was to “create an insurance company that doesn’t only take care of you in death, but also in life”, with the company doing just that.
The wellbeing programme is inspired by Dr Rangan Chaterjee’s (yulife’s Chief Wellbeing Officer) theory – the four pillars of wellbeing. The theory believes that by balancing the four pillars of relax, eat, move and sleep correctly, a person can improve their mental health and overall wellbeing.
This year, the company has raised £10 million in Series A funding. The round was led by Creandum Funds, and has helped to strengthen yulife’s potential for future growth and success. From making plans on his family’s dining room table, Sammy Rubin has become one of the leading figures in the UK’s insurance sector, paving the way for businesses everywhere to take better care of their staff’s mental and physical wellbeing. Visit Yu Life for more information.
